This October, in honor of Eczema Awareness Month, skin-friendly detergent brand All Free Clear is teaming up with entrepreneur, mother, and eczema advocate Danielle Jonas to remind families that caring for sensitive skin can begin in the laundry room.
All Free Clear is the number one detergent brand recommended by dermatologists, allergists, and pediatricians for sensitive skin. For the second year, it is also a proud sponsor of the National Eczema Association’s Eczema Awareness Month. As a recipient of the National Eczema Association’s Seal of Acceptance, the brand is a trusted choice for households with sensitive skin.
“I know firsthand how challenging sensitive skin can be for families, which is why I’m so passionate about sharing my journey with eczema,” Jonas, 39, said. “Laundry touches our skin all day everyday — from clothes to bed linens — so the laundry detergent we use matters just like the products we put on our skin. That’s why I reach for All Free Clear Original on laundry day. Every ingredient is carefully selected to be gentle for sensitive skin while still providing the effective clean I need, making it a skin care essential in our household.”
Jonas, who balances a busy lifestyle with raising a family, is sharing her everyday tips for managing sensitive skin on the All brand website, including the importance of choosing a skin-friendly detergent.
“We believe that caring for laundry is also caring for skin, especially for those in the eczema community,” said Julia Galotto, Vice President of Marketing at All’s parent company Henkel. “By partnering with Danielle Jonas and reconnecting with the National Eczema Association, we hope to be a resource for those with sensitive skin and inspire a mindset shift that a sensitive skin care routine can start in the laundry room with All Free Clear laundry detergent.”
All Free Clear laundry detergent is 100% free from dyes and fragrance allergens found in regular scented detergents and removes impurities (dirt, body oil, allergens) without leaving behind irritating residues. Available at retailers nationwide, its lineup includes detergent, fabric softener, and dryer sheets, all designed to support a full sensitive-skin laundry routine. To start your skin care routine in the laundry, head to all-laundry.com.






