EXTRA Gum Is Turning Your Next Dance Break Into a “Cheworkout” With a Bold New Twist
If your daily routine could use a little more flavor (and fun), EXTRA Gum has you covered. The brand just dropped its newest innovation — SOURS by EXTRA — a bold new gum designed to bring an unexpected twist to everyday moments and make them a little more flavorful, exciting and mouth-wateringly delicious.
To celebrate, EXTRA Gum is teaming up with fan-favorite TV dancer Hailey Bills for the SOURS by EXTRA Cheworkout Sweepstakes, a social-first campaign that’s equal parts playful and high-energy. Inspired by the sweet-and-sour duality of the gum itself, the “Cheworkout” is a dance challenge that invites fans to get creative and share their own twist on Hailey’s “Cheworkout”.
Here’s how it works: Fans can head to TikTok or Instagram and comment on Hailey’s Cheworkout post for a chance to enter, or share an original video inspired by Hailey’s Cheworkout, showing their own creative twist on the choreography, to earn 10 BONUS entries! To participate, posters must use the hashtag #CheworkoutSweepstakes, tag @extragum and complete their submission via the link in EXTRA Gum’s TikTok bio. The grand prize? A private dance tutorial with Hailey herself, plus a coveted reshare on her social channels. Even better, there are 100 additional winners who will score both new SOURS by EXTRA flavors.
And speaking of flavors, SOURS by EXTRA is making a serious entrance into the gum aisle. Available nationwide now, the new line features two mouthwatering options: Blue Raspberry and Strawberry. Each delivers that signature EXTRA Gum long-lasting flavor — now with a bold sour twist that’s anything but what you’d expect. The gum comes in convenient 15-stick packs, with Blue Raspberry also available in a multipack for even more to love.
Known for its ability to elevate small, everyday rituals — from study sessions to workouts to social time – EXTRA Gum continues to help people be more present in the moment. With SOURS by EXTRA, the brand invites fans to embrace spontaneity and adds a bold new flavor experience to that role.
Ready to add a little extra flavor to your routine? Then this is your sign: grab a pack, hit record and show off your Cheworkout.
Head to www.extragum.com/cheworkout for more information!
