Kris Jenner Fears Kanye West’s Behavior Is ‘Damaging the Family Brand’

Kris Jenner has spent her entire life building the Kardashian empire — and she’s not about to let her son-in-law ruin it. A source tells Us Weekly the momager fears that Kanye West’s recent behavior is “damaging the family brand.”

“Kris loves Kanye,” the insider tells Us, “but really hates his recent behavior.” According to the source, Jenner is “getting really anxious and upset about it.”

The rapper has dominated headlines with his numerous Twitter tirades over the past month, beginning with his now-infamous feud with Wiz Khalifa in January. In another rant, which coincided with the release of his Yeezy Season 3 collection and new album, The Life of Pablo, he begged Mark Zuckerberg for money after he declared himself to be $53 million in personal debt. West then caused a frenzy online after he claimed that Taylor Swift was aware of his controversial “Famous” song lyric, which says “I feel like me and Taylor might still have sex / I made that bitch famous.”

Kris Jenner and Kayne West
Jenner and West attend the Vogue 95th Anniversary Party in 2015. Pascal Le Segretain/Getty Images

More recently, the fired-up rapper went on a 30-minute rant during an appearance at 1 Oak — during which he again bashed Swift and ex Amber Rose — and on Wednesday, he sounded off against rock producer Bob Ezrin, after Ezrin issued a scathing review of Yeezy’s new album.

West’s wife, Kim Kardashian, is also trying to reel in the rapper.

As exclusively reported in the new issue of Us Weekly, Kardashian “is very concerned and frustrated” with her husband.

The couple, who are the parents of daughter North West, 2, and newborn son Saint West, 2 months, are even butting heads now. “She and Kanye are having big problems that are escalating,” another source tells Us, adding that “Kim has demanded that Kanye get therapy.”

Pick up the latest issue of Us Weekly for more exclusive details inside the family’s drama. 

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