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Mark, Donnie Wahlberg Opening “Wahlburgers” Restaurant

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Mark and Donnie Wahlberg — along with their chef brother, Paul — are reportedly opening a hamburger restaurant in Hingham, Mass. According to the Boston Herald, the trio has finally secured the name Wahlburgers, which had previously been trademarked.

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"It just works," Ed St. Croix, the Wahlbergs' business partner, told the Herald. "It's a good sounding brand we could put out the product with, a great name people could relate to."

St. Croix said the restaurant's ownership approached Tom Wahl's, a Rochester, NY-based chain of burger joints, after they discovered it sold a product called the "Wahlburger."

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Now the Wahlburgers' group has secured "full spectrum" use of the name, according to St. Croix. "It worked out well for both sides," he said.

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Wahlburgers is scheduled to open soon at the Hingham Shipyard across from the brothers' Italian restaurant Alma Nove. The Herald reports that the group is also planning to open a pizza joint next spring.

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