This Norwegian Royal’s Son, Marius Borg Hoiby, Has Gone Viral — Because He’s Hot!

Marius Borg Hoiby
Marius Borg Hoiby Vegard Wivestad Grott/NTB scanpix /Sipa USA

Move over, Prince Harry: There’s a new hot royal in town! Marius Borg Hoiby, the son of Norway’s Crown Princess Mette-Marit, stepped out on with the rest of his royal family for a soccer game in Oslo earlier this month, sparking all kinds of flustered reactions and attention on the Internet.

Hoiby wore a patriotic red-and-white scarf, gray sweater, and leather jacket to the sporting event.

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The 18-year-old, whose father is Mette-Marit’s ex, advertising executive Morten Borg, is not technically a royal (Borg’s half-siblings Ingrid Alexandra, 11, and Sverre Magnus, 9, are both listed on the official website as heirs to the throne, while Hoiby is not), but the Norwegian court has unofficially adopted him as their own.

Marius Borg Hoiby
Marius Borg Hoiby Mark Cuthbert/UK Press via Getty Images

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In 2012, the teen made headlines when he posted Instagram photos that detailed the royal family’s whereabouts.

“It’s not Marius’ mistake,” a top terror expert told Norway’s newspaper VG at the time. “It’s the police, who have made an erroneous evaluation about security.”

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Hoiby has since made his Instagram account private, though he does have a Tumblr where he shares photos of himself with pals on occasion.

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