They work better in the buff! Countless companies are getting in on the April Fools’ Day fun for 2016, but it’ll be hard to top this epic prank from 2015. The entire staff of San Francisco–based publishing company The Bold Italic got totally naked for a pretty crazy April Fools’ prank last year.
Writer Jessica Saia and photographer Sierra Hartman concocted a plan to fake out the Internet by posting a story to The Bold Italic’s website about how their Silicon Valley office worked naked for an entire month to foster a more creative, open and innovative work environment. They also set up an elaborate photo shoot where all their coworkers ditched their clothes for some NSFW pics.
The staffers posed for photos doing all their usual daily activities. They held meetings in a conference room, snacked in the office kitchen and worked at their desks — completely nude!
“It immediately became the highest-viewed article of all time on TBI. Who would have thought nudity on the Internet would be so popular!” Saia wrote as an update to the original joke article. The online mag later shut down and reopened with a completely different staff, but you can keep up with the old employees at their Facebook page, The Old Italic.
Scroll down to see the crazy, over-the-top and ironically NSFW photos.