The Best Selling Men’s Colognes in 2024

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Ready to level up your fragrance game and find a new signature scent that speaks to your style and personality? Our curated list of the best-selling men’s colognes will help you smell your absolute best and make picking a new scent a breeze.

Whether you envision yourself embodying the freshness of a spring day or the rugged allure of a forest adventure, there’s a scent waiting to complement your personality. These popular colognes aren’t favorites among men for no reason–they exude captivating aromas that boost confidence and leave a lasting impression.

After chatting with men to see which colognes they’re wearing and hearing from fragrance experts, we’ve crafted a list of the top eleven colognes that deserve a spot in your collection.

Top 11 Best-Selling Men’s Colognes:
1. Blu Atlas Bountiful Eau de Parfum
2. Dior Sauvage Eau de Parfum
3. Dolce & Gabanna K Eau de Toilette
4. Hugo Boss Boss Eau de Toilette
5. Chanel Bleu de Chanel Eau de Parfum
6. Ralph Lauren Polo Blue Eau de Toilette
7. Tom Ford Oud Wood
8. Henry Rose Menace Eau de Parfum
9. Le Labo Santal 33 Eau de Parfum
10. Maison Francis Kurkdjian Paris Baccarat Rouge 540 Eau de Parfum
11. Heretic Parfum Scandalwood Eau de Parfum

Discover your next signature scent with our list of the best-selling men’s colognes in 2024.

1. Blu Atlas Bountiful Eau de Parfum

We know what you’re thinking: “How can this brand-new cologne be the best-selling men’s cologne in 2024?” It’s simple: so many men loved the original Blu Atlas fragrance—Atlantis—that they decided to try out the brand’s new scent, Bountiful EDP.

While Atlantis is an ideal fragrance for adventure, Bountiful is a casually confident fragrance appropriate for daily wear and special occasions. Its blend of crisp, woody notes with sharp citrus and amber notes that transforms the cologne into a refined, confident fragrance for men who want to embody quiet luxury.

Bountiful’s proprietary blend of premium ingredients provides a rich, arboreal depth and crisp freshness you won’t find anywhere else, making it a scent that’s just as unparalleled and distinct as you are.

Bountiful EDP is the best-selling men’s cologne in 2024 and the perfect addition to your collection.

2. Dior Sauvage Eau de Parfum

Envelop your senses with a desert-inspired fragrance that strikes the perfect balance between alluring and rugged. Dior Sauvage EDP is a fan favorite among men, women, and even your great-aunt, Gertrude, who has had a bad nose since the 90s.

Sauvage is the perfect storm of notes and undoubtedly one of the best-selling men’s colognes ever. With an ambery wood base and peppery highlights, it’s a fragrance that gives you a devil-don’t-care attitude for late nights at the club or burning the midnight oil at the office.

3. K by Dolce & Gabanna Eau de Toilette

Reign supreme with a cologne that makes you smell like royalty. K by Dolce & Gabanna is a light, refreshing cologne that doesn’t steal all the oxygen in a room. Instead, it complements your natural fragrance and works well with other products like lotion and aftershave.

As a contemporary classic fragrance, K weaves bright notes like blood orange and Sicilian lemon with darker, earthier notes of sage, geranium, and lavender. It is ideal for daytime or office wear and perfectly complements your outfit.

4. Hugo Boss Boss Eau de Parfum

Own the air around you with a take-charge cologne like Boss EDP from Hugo Boss. Look no further if you want to add a confidence-boosting fragrance to your grooming routine. Boss combines rich, ripe vetiver, sandalwood, and cedar notes with exotic, spicy aromas and a splash of fruitiness.

The cologne offers a vibrant, rich fragrance for any man bold enough to wear it. It’s the ultimate confidence booster and works well at the office or whenever you need a pick-me-up.

5. Chanel Bleu de Chanel Eau de Parfum

Put your trust in a modern classic with Bleu de Chanel from a trusted brand. Chanel is a famous brand better known for its wildly popular Chanel N°5 perfume. Bleu de Chanel is the brother to the perfume and is a big hit among men and very appreciated by women.

As an investment piece, it’s a fragrance that will help you stand out while smelling absolutely fabulous. A well-matched blend of spice, citrus, and woody aromas intertwine, offering men a long-lasting scent that smells fresh throughout the day.

6. Ralph Lauren Polo Blue Eau de Toilette

Let a blast of cool freshness float over you whenever you spritz yourself with Polo Blu from Ralph Lauren. An ideal cologne for daily use, it’s an aroma that exudes “casual elegance.” Meet your friends on the beach for a game of volleyball, or submit a project to your boss with the confidence of a man who knows he smells great.

Soft, water-inspired notes like fresh melon and citrus mix with masculine suede and basil verbena to give you a crisp fragrance. Polo Blu is a best-selling men’s cologne in 2024 and is an excellent match for men who want summer-inspired fragrances.

7. Tom Ford Oud Wood Eau de Parfum

Soak in the ambiance of this smoky, old-world fragrance from Tom Ford. Oud Wood EDP is a long-lasting, in-your-face aroma that blends classic earthy, woody notes to help you smell your best.

Sandalwood, oud wood, and Chinese pepper create an exotic, spicy, earthy fragrance that appeals to both men and women.

8. Henry Rose Menace Eau de Parfum

Harness the power of the ocean and deep marine notes with Henry Rose’s Menace EDP. This unisex fragrance appeals to both men and women with its rich layers of fresh citrus and musk undertones.

Menace EDP is an aquatic fragrance with notes of patchouli oil, lime, tangerine, and marine. Its complex, rich scent mixes with your natural oils to give you a unique fragrance that smells superb in all seasons.

9. Le Labo Santal 33 Eau de Parfum

Whether you want a fragrance that shows the world how utterly in control you are or gives you the confidence to speak your mind, Le Labo Santal 33 EDP is the fragrance for men ready to step into their true confidence.
Santal 33 is a rich, intoxicating blend of smoky wood, musk, and spicy undercurrents that creates a sensual, alluring fragrance. It is a unisex fragrance that wears well for men and women, but it’s often preferred by men who want a sexy, top-selling fragrance.

10. Maison Francis Kurkdjian Paris Baccarat Rouge 540 Eau de Parfum

Unisex fragrances have become increasingly popular, and fragrances like Baccarat Rouge 540 EDP are the reason for this. The heady, alluring aroma is a poetic blend of woody and amber notes mixed with a light floral fragrance. The fragrance naturally elevates your style and gives you a cool, calm air of mystery. Maison Francis Kurkdjian Paris Baccarat Rouge 540 is the best-selling cologne for men who want to own their mysterious signature scent.

11. Heretic Parfum Scandalwood Eau de Parfum

Looking for a cologne that is made with naturally derived ingredients and smells divine?
Heretic Parfum formulates fragrances free from parabens, phthalates, synthetic dyes, and formaldehyde, and Scandalwood EDP is a a seductive, mysterious scent.

As a calming and seductive scent, it wears well on dates and whenever you want to smell like a great romantic. Coriander, rose, and sandalwood lie at the fragrance’s heart and enhance your sensuality while lending a calming, relaxing aroma. Scandalwood EDP is one of the best-smelling colognes for men who want to wear a romantic, seductive fragrance.

Frequently Asked Questions

What’s the difference between eau de toilette and eau de parfum?

Eau de parfum (EDP) is a stronger, longer-lasting fragrance. They typically last six to eight hours, and the wear time depends on the unique formula. Eau de toilette (EDT) is a lighter fragrance with a shorter wear time of four to seven hours. EDTs typically don’t overpower other scents and wear well with scented aftershave or lotion.

What’s the best-smelling men’s cologne?

The overall pick for the best-smelling men’s cologne is Bountiful EDP. It’s a cologne that wears well throughout the day for daily use. Men who want a slightly edgier, darker scent could opt for another best-smelling men’s cologne, Dior Sauvage EDP. It’s a wildly popular fragrance that works well for most men.

What’s the top-selling men’s cologne right now?

After its launch, Bountiful EDP has become one of the top-selling men’s colognes. The fragrance won its top spot due to its versatility. You can wear Bountiful’s crisp, masculine scent to the office because it’s not overpowering, or wear it on your next vacation to smell fresh all day.