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2024 has been a great year for beauty launches. Somehow, the new releases get better and better each month, and October has had some of my favorites. Whether you’re looking for an all-in-one hair tool, a restorative lip mask or even a powerful wrinkle fighter, you came to the right place. Keep reading to discover the best October beauty launches.
Best October Beauty Launches
1. Curie Body Wash Bar: I’ve never been a fan of bar soaps until I tried this luscious one from Curie. This isn’t like your grandma’s soaps — gliding it along your body produces a soft, sudsy lather that turns any shower into a spa day and leaves skin feeling soft and rejuvenated. It’s simply a bonus that it smells incredible too. — $8 at Walmart
2. Dr. Jart+ Vital Hydra Solution Jelly Bear Lip Mask: Housed inside an adorable gummy bear tub is a nourishing jelly lip mask that plumps and repairs with hyaluronic acid. Dry, cracked winter lips? They don’t exist when you have this on hand. — $25 at Amazon
3. Neutrogena Collagen Bank Face Moisturizer with SPF 30: Collagen is a naturally occurring protein in our skin that helps us maintain elasticity and plumpness. Unfortunately, as we age, our ability to naturally produce it dwindles. Incorporating collagen-rich products — like this cream — can reinforce our skin, keeping it glowing, bouncy and youthful. This cream also contains SPF 30, knocking out two steps in your morning routine. — $15 (originally $23) at Amazon
4. Shark Beauty FlexFusion Straight Air + Ceramic Styling System: This genius tool allows you to dry and style your hair in so many different ways, and it might just be the only one you’ll ever need. The straightener uses air to dry and style your hair, the diffuser produces voluminous waves and the barrels give you supermodel curls — all while using minimal heat for less damage. — $400 at Nordstrom
5. Patrick Ta Major Dimension Eye Illusion Eyeshadow Duos: If you adore all things sparkly (like me) you’re going to love these new eyeshadow duos. The formula is a slurry, which means it’s more pigmented, creamier and long-lasting than your standard powder eyeshadows. This product absolutely dances in the light, and I’ll be exclusively wearing them to all of my holiday parties this year. — $42 at Sephora
6. Glossier You Doux Eau de Parfum: A much-anticipated follow-up to Glossier’s cult-favorite You perfume, You Doux is like the original’s sexy older sister with hints of sweet violet, palo santo, myrrh, and ambrox. — $78 at Sephora
7. Deinde Barrier-Building Moisture Cream: My skin usually feels extra parched this time of year, but it’s managed to maintain a pillowy softness thanks to this soothing gel cream. The lightweight formula is packed with hyaluronic acid and lipids to boost moisture retention, and it feels extra soothing after application. — $64 at Deinde
8. Ellis Brooklyn Vanilla Milk Shimmering Scented Body Oil: If you want to smell like the most scrumptious person in the room, all you need to do is slather on this rich body oil. The shimmering flecks leave behind an ethereal glow while the milky, bourbon vanilla scent will have you smelling better than a bake shop. — $70 at Nordstrom
9. Cocokind Peptide Fine Line Eye Gel: Minimize the appearance of wrinkles and fine lines with this lightweight eye gel that’s a joy to apply. It provides a calming effect thanks to a hydrating combination of ceramides and squalane. — $22 at Ulta
10. Milk Makeup Hydro Grip + Glow Illuminating Primer: The Hydro Grip primer you know and love just got an upgrade for those who want their glow to be blinding. Light-reflecting pearls are scattered throughout the gel formula to give your skin that golden-hour glow at all hours of the day. Best of all, it keeps makeup intact for 24 hours. — $30 at Sephora
11. Anisa Beauty Angled Cream Blush Brush: I thought using my fingers to apply cream blush was sufficient until I tried this game-changing brush that beautifully diffuses cream and liquid blushes across my skin, giving me the perfect flush in one fell swoop. — $32 at Anisa Beauty
12. Goop Beauty 3x Retinol Regenerative Serum: This supercharged retinol serum works overtime to diminish deep wrinkles with a blend of three different retinoids. Is it potent? Absolutely, which is why it’s important to ease it into your routine. Use it one to three nights a week and watch as your skin becomes smoother and more even. — $150 at Amazon
