Us Weekly has affiliate partnerships. We receive compensation when you click on a link and make a purchase. Learn more!
Finding a foundation that delivers coverage without looking heavy or cakey is easier said than done. The seemingly endless search is over, thanks to Bethenny Frankel, who reminded Us why she keeps coming back to It Cosmetics CC Cream time and time again. The multitasking formula has earned more than 24,000 five-star reviews on Amazon because of its rare ability to even out skin tone, blur imperfections and leave behind a healthy-looking glow all at the same time.
Frankel recently highlighted the fan-favorite product in an Instagram post, praising the formula as one of her beauty must-haves. After seeing her glowing complexion, we can understand the obsession. The bestselling CC cream combines foundation, skincare benefits and SPF into one easy step, making it especially appealing for anyone who wants polished-looking skin without a complicated routine. Now’s the time to try it, considering it dropped to its lowest price of the year during Amazon Prime Day!
Get the It Cosmetics CC+ Cream for $25 (was $39) at Amazon! Please note, prices are accurate as of the publishing date but are subject to change.
Part of what makes this formula such a standout is its versatility. The 5-in-1 product acts as a full-coverage foundation, color-correcting cream, hydrating serum, anti-aging treatment and SPF, helping streamline your makeup routine without sacrificing results. Even better, it leaves skin looking fresh and radiant and many reviewers agree that it “doesn’t look cakey.”
Shoppers especially appreciate how natural it looks once applied. Many say it provides impressive coverage while still letting skin look like skin. Unlike heavier foundations, it blends easily and creates a smooth, healthy-looking finish that works for both everyday wear and special occasions.
Reviewers frequently rave about how customizable the coverage is. One shopper even called it “is the easiest, most reliable, flexible foundation” they’ve ever used, noting that a small amount creates a natural, no-makeup look while additional product builds coverage.
Others say it’s one of the few complexion products that manages to cover redness and uneven texture without feeling heavy. In fact, many specifically praise the formula because it helps “create a very natural look.”
“I barely have to wear anything else because it gives such a beautiful natural look while still making my skin look flawless,” said another reviewer. “It feels lightweight, blends so nicely, and leaves my skin looking smooth and healthy all day.”
If you’re tired of foundations that look thick and cakey, this shopper-loved CC cream may be the answer. With Bethenny Frankel’s seal of approval and more than 24,000 five-star reviews behind it, it’s easy to see why this beauty staple continues to earn a devoted following.
Get the It Cosmetics CC+ Cream for $25 (was $39) at Amazon! Please note, prices are accurate as of the publishing date but are subject to change.
Looking for something else? Explore more CC creams here and don’t forget to check out all of Amazon’s Daily Deals for more great finds!
