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Bethenny Frankel Is Leaning Into the Lobster Fashion Trend — You Can Too With These Picks

We're ready to 'snap' them up

Bethenny Frankel Lobster Trend
Alexander Tamargo/Getty Images for Sports Illustrated

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Sometimes, the best fashion trends fly under the radar, only catching our attention after celebrities step out wearing them. Such was the case with summer 2026’s lobster-printed look. Sure, cute crustacean graphics previously popped up on some of our favorite pieces, decorating sundresses, tote bags and more. However, once Bethenny Frankel showed off her full lobster ‘fit on Instagram? We were tempted to get on board and scoop up similar styles for ourselves.

On July 5, the reality star, businesswoman and style influencer took to social media to share a playful lip-syncing video. While her timing was on point, her ensemble — which included a lobster-printed sweater and coordinating tote bag (plus an actual lobster) — was even better. Thankfully, Amazon is full of clothing items with a similar vibe, and we found over a dozen that will add a dose of fun to your summer outfits. Whether you’re in need of a beachy-chic vacation outfit or a casual-cool tee to spice up everyday shorts, these lobster fashion finds are worth adding to your cart ASAP.

14 Trendy Lobster Fashion Finds for Summer 2026

1. Our Favorite: When it’s hot outside, there’s nothing easier than throwing on a breezy maxi dress. This fun find features two trends in one — lobsters and gingham print — so even if you rock it with sneakers, you’ll appear well-dressed.

2. ‘It’ Knit: Whether you slip this crochet lobster sweater over your swimsuit or keep it stashed in your bag for cool nights, it’s bound to become your new go-to. The layer feels more like a unique boutique find than something you ordered off Amazon. Plus, it also comes in pink and blue.

3. Pretty Puffs: If that usual rotation of solid tees and tanks starts to feel stale, add life to your everyday outfits with this puff-sleeved top. The lobster print and contrasting red trim make it anything but basic, and the knit fabric means it won’t wrinkle after washing.

4. Trendy Tote: A leather purse can drag down a summer dress, so swap it out for a canvas lobster-printed tote. Not only will it give your look a casual, carefree vibe, but it also holds so much stuff. It’s a must for commutes and trips to the farmers’ market.

5. Everyday Option: Celebrities prove there’s no wrong way to style a graphic T-shirt, especially in the heat. Whether you pair this French-inspired tee with jean shorts, track pants or a breezy maxi skirt, you’ll be wearing an outfit that Jennifer Lawrence would probably approve of.

PARIS, FRANCE - APRIL 18: Maria Rosaria Rizzo wears long straight brown hair partially covered with a beige Borsalino hat, oversized black sunglasses, a red Mango sleeveless midi dress, a red Moschino sweater worn over the shoulders, a Chloe straw bag with white leather straps, and white Lacoste tennis sneakers shoes, during a street style fashion photo session, on April 18, 2026 in Paris, France. (Photo by Edward Berthelot/Getty Images)

Related: Walmart Is Filled With Nantucket-Inspired Rich Mom Pieces — From $6

6. Designer-Inspired: If you told Us that Verdusa’s sleeveless sweater was triple its price, we’d believe you. Thankfully, while the easy, versatile piece nails the luxe look, it’s under $30, making it a must-have for this season and beyond.

7. Going Out Bag: One way to turn your date-night look into something special? A lobster-shaped purse. It’s quirky-cute and something we envision Carrie Bradshaw carrying.

8. Summer Layer: Summer nights by the beach are notoriously chilly. Stay warm and on trend with a chunky cardigan that features a large (yet sleek!) lobster graphic on the back.

9. Easy and Effortless: If you don’t know what to wear on rainy summer days, this oversized hoodie is the answer. The cozy, beachy pick is perfect for lounging, and the vibrant color is an instant mood-booster.

10. Chic Set: No need to piece together tomorrow’s outfit because this coordinating top and shorts combo has it handled. The artsy design also gives things an elevated, expensive feel, so at $50, you’re getting a real steal.

11. Luxe Look: Sure, it’s not Frankel’s monogrammed version, but this raffia shoulder bag is still extremely chic. It features a big red lobster front and center, while the handle is wrapped in a red bandana, adding an extra special touch.

12. Tiny Details: The best part about the lobster fashion trend is that it doesn’t require you to go all out. Simply swap your go-to white tank for one with an embellished lobster design to nail the look without the fuss.

13. Breezy Bottoms: These lightweight, printed palazzo pants are something you can wear all day without having to change. Slip them on over your swimsuit for the beach, then add a loose button-down shirt and slides for dinner. They’re so comfy, you might even fall asleep in them!

14. Bold Extra: No summer wardrobe is complete without some sparkle, and dangly lobster drop earrings are a worthy investment. Wear ’em to your next backyard barbecue or summer wedding, and watch the compliments roll on in.

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Bethenny Frankle Declared This $38 Amazon Find the 'Swimsuit of the Summer”

Related: Bethenny Frankel‘s $27 One-Piece Is the ‘Supermodel Suit of the Summer‘

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