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The first day of any sale usually feels like a whirlwind, and usually consists of buying items you’ve been coveting for months. But now that it’s Day 2 of Amazon’s Prime Big Deal Days sale, it’s time to start thinking ahead. . . like to the holidays. That may sound wild, but Christmas will be here before you know it, and getting your holiday shopping done early is truly the best move. With the retailer’s two-day shopping event still going strong, I’m taking advantage of the stellar deals on items I was already planning to buy for loved ones — and no one will know I got ’em on sale.
I don’t have to check my list twice to know exactly what I’m buying for my friends and family during October Prime Day. I’m snapping up cult-loved gifts like Beats headphones at 50% off, celeb-approved finds like platform Adidas sneakers for 30% off and repeat items I’ve personally tested, like the Laneige lip mask that’s only $17 right now. I pulled together items that make great gifts under the tree, awesome stocking stuffers and even White Elephant gifts that’ll get ‘stolen’ one too many times. But don’t wait to shop these coveted deals — Amazon’s Fall Prime Day ends tonight at 11:59 p.m. PT!
13 Cult-Loved Gifts to Grab During Amazon October Prime Day
1. My Favorite: Us Weekly shopping editors and readers love anything Free People, and this cool-girl sweater is one piece on my list. The exposed seams and baggy fit are both unmistakable details from the brand that fashion girls are very into — was $78, now $37!
2. Designer Find: Kate Spade bags aren’t usually discounted this much, so I’m taking advantage of the on-sale price with this sleek fall-coded shoulder bag. The brown leather, loop accent and roomy interior make it a great, luxury gift for family (or yourself) — was $128, now $77!
3. Year-Round Staple: It’s no secret that I use Laneige’s Lip Sleeping Mask nightly, but my secret is I only buy it when it’s on sale. The cult-favorite find hydrates your pout as you sleep, so you’ll wake up with the softest, most kissable lips come morning — was $24, now $17!
4. No Brainer: You can never have too many candles, which is why snapping up this holiday-inspired pick from Yankee Candle is a must. It has a 150-hour burn time and a soothing scent that subtly fills the room with Christmas magic — was $25, now $17!
5. Everyday Essential: The popular Hatch Restore 3 currently sits on my nightstand and single-handedly gets me to bed on time and wakes me up gently at 7 a.m. With the accompanying app, I can program nature-filled wind-down routines and wake up to birds chirping instead of a jarring alarm. Plus, the design is stunning — was $170, now $136!
6. Game Changer: Over 22,600 Amazon shoppers are obsessed with Beats Studio Pro headphones, and I’m willing to bet most of them paid full price. That’s not you, though — you can get these noise-canceling headphones that provide pristine sound for 50% off — was $300, now $150!
7. Celeb-Approved: If your gift recipient looks to A-listers for fashion inspo, they’ll love these Adidas VL Court sneakers. Jessica Alba was spotted wearing these exact platform sneakers that have a sporty-chic vibe and a fall-like suede exterior — was $80, now $56!
8. Instant Upgrade: Apple’s AirPods Pro are on sale. . . need I say more? These are the latest model, giving you even better sound quality, a long battery life and a constant companion for the road. Hey, if it’s good enough for Jennifer Lawrence, it’s more than good enough for Us — was $249, now $179!
9. Low-Key Genius: I bought the Amazon Kindle Paperwhite during Prime Day this past summer, and I don’t know how I ever read without it. The compact build, light design and clever backlit design will make any reader happy — was $200, now $150!
10. Soft Statement: Sleeping in a baggy shirt and shorts is fine, but this elevated Victoria’s Secret pajamas set takes things up a few notches. The matching pieces look pulled together, and the Peter Pan collar, breast pocket and white piping are chef’s kiss. I actually have this exact set — was $70, now $56!
11. Top-Seller: Home cooks are obsessed with Our Place, and now you can get the iconic Always Pan 2.0 for 38% off. The sleek, versatile pan can fry eggs on the stove and roast vegetables in the oven. It even comes with a steam insert for dumplings — was $135, now $83!
12. Cozy-Chic: Classic Ugg boots may not be on sale, but it’s not all bad because I found the brand’s cozy throw blanket marked down by 44%. The blanket is perfect for colder months, and looks elegant draped on the couch or at the end of the bed — was $108, now $60!
13. Going Viral: Give them the salon blowout of their dreams with the Shark FlexStyle hair tool. With curling attachments, a blow-dry brush and a diffuser, getting professional-looking results is pretty much a breeze — was $350, now $199!
UsNow Fall Sale Alert: These chic fashion finds are up to 60% off – plus free shipping
Welcome to fall with our biggest sale of the season. Our favorite dresses, tops, handbags, and shoes are all on sale + free shipping. Inventory is limited so hurry before they’re gone.
