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One of the best parts of my job is getting a first look at the newest launches before everyone else. Every month, I test products, scroll through countless releases and save the ones that truly catch my attention — and this July brought some especially good ones. Think cozy home upgrades, beauty products I’m already recommending to friends and fashion finds I can’t stop thinking about.
I’ve already put some of these items to the test, and they’re launches I’d actually spend my own money on. From hot girl walk-worthy sneakers, carry-on luggage and even a café-quality espresso machine, these hidden gems are actually worth it. No matter what you’re shopping for this summer, there’s a good chance you’ll find your next favorite here.
Editor-Loved July Launches Worth Shopping Right Now
1. Our Favorite: If I were adding just one new launch to my cart this month, it’d be Hoka’s Clifton 11. The fresh icy-blue color looks so chic for summer, and the plush cushioning is exactly what I want for my long walks, travel days and everyday errands.
2. Cozy Upgrade: I’ve tested plenty of home fragrances, but Drift’s Rest & Relax Home Scent Diffuser is one I genuinely look forward to plugging in each day. The calming blend of lavender, chamomile and vanilla made my home feel noticeably cozier without ever being overpowering.
3. Wake-Up Call: Alo’s Bio NAD+ Recovery Eye Masks are one of the beauty launches I’m most excited to try. With Bio NAD+, caffeine and niacinamide, they’re exactly what I reach for when my under-eyes need to look brighter and more awake.
4. One-and-Done: I’m always tempted by beauty products that simplify my routine, and Lancôme’s Teint Idole Shape Stick does exactly that. The creamy formula promises medium-to-full coverage with a natural finish — without creasing or settling into fine lines.
5. Gloss Boss: I’ve tried plenty of hair products over the years, but Olaplex’s No. 7 Shine Serum stands out for how lightweight it feels. My hair looks smoother and glossier, and I love that it never leaves behind a heavy, oily finish.
6. Summer Glow: Paige DeSorbo put Tula on my radar, and this 24-7 Moisture Luminous Face Cream is the product I’m eyeing most. Between weekends at the lake and all this summer sun, my skin could definitely use the extra hydration and healthy-looking glow.
7. Nostalgia Hit: Bath & Body Works has a way of bringing back the best summer memories, and Watermelon Whirl feels like pure nostalgia in fragrance form. I can already picture reaching for this whenever I want something light, fruity and fun.
8. Mirror Shine: If a product promises glossy, healthy-looking hair in 60 seconds, I’m paying attention. Kristin Ess’ High Gloss Instant Rinse sounds like the easiest way to fake a fresh salon gloss at home.
9. Jet-Set Ready: I’ve had my eye on BÉIS bags for what feels like forever, and their new Weekender might finally push me over the edge. Between the trolley sleeve, separate bottom compartment and gorgeous color shades, it feels worth the investment.
10. Morning MVP: I didn’t think anything could tempt me away from Starbucks, but De’Longhi’s Magnifica Duo Espresso Machine came surprisingly close. After testing it, I found myself craving homemade iced lattes just as much as my usual coffee order.
11. Everyday Indulgence: I’m all for investing in the little luxuries that make home feel a bit more special. Lake’s Pointelle Shorts Set is the kind of breathable, beautifully made set I’d wear from bedtime to my first cup of coffee.
12. Fall Preview: I know it’s still summer, but Ugg’s Tasman Deconstructed slipper already has me counting down to crisp mornings and cozy coffee runs. I’d happily trade my sandals for these the second the temperatures start to drop.
13. Golden Hour: If I can fake a golden-hour glow without spending extra time in the sun, I’m all in. One/Size’s On ‘Til Dawn Bronze Veil Setting Spray sounds like the perfect finishing touch for effortless summer makeup.
14. Bougie Buy: I’m not saying I’d book a Ritz-Carlton stay just for the toiletries… but I do have a soft spot for anything with the hotel’s name on it. Merit’s Getaway Set combines that five-star feeling with one of my favorite minimalist beauty brands, and I’m officially sold.
15. Brand Crush: DIBS has quickly become one of my favorite beauty brands, so I didn’t need much convincing to add The Edit Stick to my wishlist. I love the idea of a dual-ended brightener and concealer that instantly wakes up my complexion while keeping my everyday routine simple.
16. Hot Girl Walks: Jennifer Garner made me a Brooks believer, and the new Hyperion Max 4 is already on my wish list. Between the lightweight feel and max cushioning, these look like the perfect sneakers for hitting my daily step goal.
17. Beauty Sleep: Ole Henriksen’s Banana Bright Eye Crème has been one of my skincare staples for years, so I’m always excited when the brand launches something new. The new Silkfoliant Daily Tri-Acid Smoothing Toner sounds like exactly the kind of overnight treatment I’d add to my routine for smoother, glowier skin.
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