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‘It’ Girls Like Hailey Bieber and Gigi Hadid Are Bringing Back This Nostalgic Hair Accessory That Makes Day-Three Hair Look Surprisingly Chic

The new-and-improved version of the zig-zag headband adds style — without the headache

PARIS, FRANCE - OCTOBER 04: Gigi Hadid leaving backstage at Miu Miu during Day Seven of Paris Fashion Week - Womenswear Spring/Summer 2027 on October 04, 2026 in Paris, France. (Photo by Neil Mockford/GC Images)
Neil Mockford/GC Images

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Is it just me, or is everyone nostalgic for the ‘90s? Sure, we’ve been lamenting the rise of technology and how social media has us hooked, but I’ve also noticed people adding ’90s fashion staples to their wardrobes — including Hailey Bieber and Gigi Hadid. The ‘it’ girls are apparently loving zig-zag headbands again, and have been spotted rocking the style on multiple occasions.

You probably forgot about zig-zag headbands (I know I did!), but the handy accessory can pretty much solve any hair woe. It’s perfect for keeping flyaways in place during workouts and instantly makes hair look incredible when you don’t have time for a full refresh. Plus, they’re just plain fun.

Get the Kitsch Zig Zag Headbands Pack for $10 on Amazon! Please note, prices are accurate as of the publishing date but are subject to change.

I searched high and low for zig-zag headbands similar to the ones Hadid and Bieber wore, and I found an affordable two-pack on Amazon with over 4,000 five-star reviews: Kitsch Zig Zag Headbands. Kitsch makes some of my all-time favorite hair accessories, and I know these headbands will become an essential, too.

I do remember that ‘90s zig zag headbands weren’t the most comfortable, but thankfully Kitsch’s modernized version prevents headaches. The headbands are lightweight and flexible, so they’ll perfectly conform to your head without digging in. They’ll also stay securely in place thanks to the non-slip wavy teeth, even if you have super thick hair, according to shoppers.

“Nothing was supportive for me,” wrote one Amazon reviewer, who did a bit of trial and error with multiple headbands, noting that others didn’t “stay on throughout the day” like this one.

“These are perfect for my hair type,” they added. “They also are so cute!”

I suggest going for the classic black and tortoise-colored pack, but at $10 a pop, you can easily get all four colorways without breaking the bank. I’m also a fan of the gold and silver options for a simple way to add a pop of sparkle to your look.

Regardless of the colors you choose, there’s no doubt the Kitsch Zig Zag Headbands will become your new favorite hair accessory. It’s confirmed: the ‘90s was the greatest era of all time.

Get the Kitsch Zig Zag Headbands Pack for $10 on Amazon! Please note, prices are accurate as of the publishing date but are subject to change.

Looking for something else? Explore more from Kitsch here and more zig zag headbands here! Don’t forget to check out all of Amazon’s Daily Deals for more great finds!

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