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When I think of relatable celebrities, actress and filmmaker Katie Holmes comes to mind. She’s like a longtime friend that’s effortlessly cool and down-to-earth — so when she dropped her everyday beauty routine, I listened intently. In true Holmes fashion, the exact products she swears by are refreshingly affordable, including her lash-lengthening mascara.
Earlier this week, Holmes partnered with Merit for the latest installment of the brand’s “Get Ready With Me” series on Instagram. “In daily life, I do minimal makeup,” she said, dabbing on the brand’s award-winning complexion stick. In just a few minutes, she had seamlessly applied blush, concealer, brow gel and a subtle lip combo. But the standout? Merit’s volume-enhancing mascara.
Get the Clean Lash Lengthening Mascara for $28 at Merit! Please note, prices are accurate as of the publishing date but are subject to change.
Online sleuths suspect it may be a new launch, judging by the sleek black-and-silver packaging. Until we receive confirmation, Merit offers the fan-favorite Clean Lash Lengthening Mascara, known for its everyday ease and smudge-resistant formula. Fatty acids and vitamin B5 additionally condition the lashes, keeping them soft and healthy.
The satin black finish and flutter lift make it the kind of mascara you can swipe on and go. Even better, the tubing composition makes it easy to remove at the end of a long day, slipping right off the eyes with warm water.
Shoppers also praise the mascara’s comfortable wear, noting that it “sits lightly on the lashes and doesn’t feel heavy.” “I absolutely adore it,” said another Merit fan, adding that it stays true to the brand’s ethos of being minimal yet delivering noticeable results. “I love how it lengthens and lifts the lashes without making them feel heavy or clumpy.”
Recreate Holmes’ effortless beauty look with the Merit Clean Lash Lengthening Mascara. For only $28 (and a few seconds of your time), you can achieve dreamy celebrity-approved lashes.
Get the Clean Lash Lengthening Mascara for $28 at Merit! Please note, prices are accurate as of the publishing date but are subject to change.
Looking for something else? Explore more Merit best sellers here and don’t forget to check out all of the brand’s highly-rated makeup for more great finds!
