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Kylie Jenner’s latest “Get Ready With Me” had beauty fans hitting rewind for one very specific reason. As she worked through her signature soft-glam routine, she reached for a jar that’s been quietly ruling vanities for decades: Laura Mercier’s Translucent Loose Setting Powder. Like so many of us, she relies on the same cult classic makeup artists have sworn by since the ’90s, giving the longtime favorite a fresh moment courtesy of the Kylie Cosmetics founder herself.
During the GRWM, Kylie used the powder to finish her complexion, tapping it onto the areas where she wanted a little extra polish without sacrificing that skin-like finish. Her everyday look leans into that lit-from-within, barely-there effect so many of us have been chasing since we ditched our matte foundations somewhere around 2018. The finishing touch matters when you want your skin to still look like skin, and that’s exactly where this translucent powder earns its keep.
Get the Laura Mercier Translucent Loose Setting Powder for $43 at Amazon! Please note, prices are accurate at the date of publication but are subject to change.
The finely milled formula is infused with vitamins C and E plus amino acids, and it promises up to 16 hours of makeup wear with 24-hour shine control. Translation: a weightless matte finish that behaves on normal to oily skin without settling into fine lines or looking chalky under good lighting.
It’s racked up over 2,000 five-star ratings on Amazon, and reviewers are refreshingly specific about why they keep coming back.
“This is my second jar, and that’s notable because I rarely repeat purchase makeup,” one shopper wrote. “This lightweight powder stops the shine without being at all obvious.”
Another reviewer pointed to the subtle color-correcting effect of the slight pink tint: “It is finely milled and fabulous. It sticks all day, and it’s AMAZING for setting.”
Something is reassuring about watching a billionaire beauty mogul reach for the same jar sitting on your bathroom counter. Jenner could use anything, but she picks the classic. Consider it your permission slip to stop chasing every TikTok launch and stick with the makeup setting powder that actually works.
Get the Laura Mercier Translucent Loose Setting Powder for $43 at Amazon! Please note, prices are accurate at the date of publication but are subject to change.
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