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Lilly Pulitzer is kicking off 2026 the only way it knows how — with color, cheer and a major sale. The iconic brand is hosting a limited-time event from January 5 through 7, offering up to 70% off hundreds of resort-inspired styles both online and in stores.
Whether you’re refreshing your closet for the new year or just want to scoop up a few mood-boosting pieces at unbeatable prices, this is the sale to shop. From cozy winter knits for chilly days to warm-weather statement dresses for tropical getaways, shoppers can score dozens of styles for under $100. Additionally, the retailer is cutting prices on lounge-worthy essentials like sleepwear and slippers, so you can relax in comfort, too. Browse these fan favorites at steep discounts before your favorite styles sell out!
Lilly Pulitzer’s January Sunshine Sale — Up to 70% Off
1. Maxi Moment: Flowy and flattering, this maxi dress brings effortless elegance with a silhouette that works for daytime or dressed-up nights — was $228, now $89!
2. Statement Dress: Textured boucle fabric gives this flare-hem dress a polished look while still feeling comfortable enough for all-day wear — was $278, now $99!
3. Beaded Beauty: This mood-boosting piece combines a timeless silhouette with just a touch of sparkle, making it so chic for brunches and evening cocktails. The stretchy fabric keeps it comfy while the beaded detailing elevates the look — was $448, now $179!
4. Wrap Star: This lightweight wrap is an easy layer you’ll reach for year-round. It’s perfect over dresses or paired with denim for a polished finish — was $108, now $29!
5. Cozy Classic: This timeless, relaxed cardigan works just as well for office days as it does for weekend lounging — was $118, now $34!
6. Bow Beauty: The sweet bow details elevate this fringe-hem cardigan, making it a standout layering piece with signature Lilly charm — was $198, now $89!
7. Pretty Prima: Made with soft fabrics and a flattering fit, this midi dress floats as you move. The silhouette is slimming but never fussy, making it an ideal pick for everything from brunches to beachside walks this spring — was $258, now $129!
10. Chic Shorts: These high-rise boucle shorts offer a tailored feel with comfort built in, which is ideal for warm getaways or spring styling ahead — was $128, now $49!
11. Luxe Lounger: Soft, cozy and perfect for slow mornings, this pajama robe adds tropical luxury to your at-home routine — was $118, now $59!
12. Easy Pullover: Made from plush terry fabric, this comfy pullover is an effortless throw-on for casual days that still call for style — was $128, now $54!
13. Chilly Lilly Charm: The vibrant UPF 50 dress blends bright floral prints with practical sun protection for warm weather days. Its breezy design and built-in SPF are perfect for travel, outdoor brunches or resort wear — was $298, now $129!
14. Simple Stripes: The flattering V-neckline and timeless quarter-sleeve silhouette bring effortless sophistication that allows this dress to move seamlessly from day to night. Its preppy pattern and tailored fit elevate this dress beyond basic, making it a versatile staple — was $168, now $74!
15. Easy Shift: This shift dress hits that sweet spot between casual ease and dressed-up simplicity. The three-quarter sleeves and classic cut make it a great all-season piece you can style with sandals in summer or boots in fall — was $218, now $79!
16. Maxi Moment: This dreamy maxi is dramatic without being over the top. It’s the kind of dress that feels special . . . even when you’re keeping it simple with minimal accessories — was $218, now $79!
17. Cloud Slippers: Slip into comfort with these lounge-worthy slippers that feel just as good as they look — was $98, now $49!
