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If there’s one rich mom trend taking over London right now, it’s sneakers. The most polished gals of Kensington, Notting Hill and Chelsea wear chic flat sneakers nonstop, whether they’re walking to work or dropping the kids at school. I found 13 everyday sneakers that channel the exact vibe with none of the markup — I’m talking classy kicks from just $12.
These luxe summer sneakers look straight off the streets of London, where I saw bold animal prints, eye-catching colors and fun metallic accents, all anchored by a sleek flat silhouette. Whether you prefer neutral or playful, casual or polished, there’s a rich mom pair with your name on it below. See the best picks from Adidas, Veja, Skechers, Tory Burch and more!
13 London Rich Mom Sneakers — From $12
1. Metallic Maven: Going from long museum days to dinner reservations doesn’t require a wardrobe change. Just slip on these cushiony gold-toned sneakers that hold up past mile five.
2. Luxe Leopard: Plain white sneakers are so last year. These leopard-print lace-ups add personality to midi skirts, dresses and trousers without screaming for attention.
3. Literally Everywhere: If you want to blend in with the chicest school-run crowd in Kensington, these cream-colored Adidas sneakers are the (un)official uniform.
4. Boutique Flair: Picture a summer brunch in these lace-embellished sneakers instead of ballet flats. They have the same delicate flair, yet offer way more support for the long walk home.
5. Golden Who?: With textured leather, a bold star and a worn-in look, these Vintage Havana sneakers read like Golden Goose at a fraction of the price.
6. Low Profile: Think weekend winery hopping in barrel jeans, a striped tee and these retro blue kicks. They’re understated enough for any outfit.
7. Mary Jane Sneakers: ICYMI, everyone’s testing out Mary Jane sneakers this season, including the gals across the pond. They offer comfort with a coquette twist.
8. So Splurge-Worthy: These Tory Burch sneakers are an investment that’ll still look sharp in three seasons, so the cost per wear is actually incredibly low.
9. Sassy Skechers: Wear these blinged-out Skechers to lunch downtown with dark denim and a satin blouse. They’re plush enough for the Tube, yet dressy enough for cocktails after.
10. Soft Suede: The soft pink-and-beige suede gives these Adidas Grand Court sneakers a quiet luxury appeal, finished with a sporty gum sole. They’re subtle, expensive-looking and super easy to style.
11. Ballerina Girl: Ballet flats look pretty, but offer zero arch support. These sneaker-flat hybrids fix that issue while maintaining a dainty silhouette, so cobblestone streets aren’t a problem.
12. Royal-Approved: I didn’t see Kate Middleton in London this time around (unfortunately), but I spotted her minimal Veja sneakers everywhere.
13. Simple Stunner: Toss these white and gold kicks in your travel bag for strolls along the boardwalk and last-minute ice cream runs. They wipe clean in seconds!
