Skip to main content

Even Madonna Wears the $10 Drugstore Blush That Shoppers Call ‘Silky’ and ‘Buttery’

It has huge color payoff

INDIANAPOLIS, IN - FEBRUARY 02: Singer Madonna looks on on during a press conference for the Bridgestone Super Bowl XLVI halftime show at the Super Bowl XLVI Media Center in the J.W. Marriott Indianapolis on February 2, 2012 in Indianapolis, Indiana. (Photo by Win McNamee/Getty Images)
(Photo by Win McNamee/Getty Images)

Us Weekly has affiliate partnerships. We receive compensation when you click on a link and make a purchase. Learn more!

Madonna‘s Met Gala look had beauty lovers zooming in on every detail. Surprisingly, one standout product behind her look was a super affordable find: the Kiko Milano Smart Colour Blush. The pop icon had the blush layered on heavily and placed high up on the cheekbones for a statement-making finish.

The silky powder blush has quietly built a cult following thanks to its buttery texture, seamless blendability and soft-focus finish that looks far pricier than its drugstore-level price tag suggests.

One thing that makes this formula stand out is the shade payoff. The pigment is noticeable enough to show up on even bare skin, but they’re forgiving enough for beginners who tend to overapply blush. Ready to take a page out of Madonna’s beauty playbook? Grab the blush for just $10 on Amazon!

Get the Kiko Milano Smart Colour Blush for $10 at Amazon! Please note, prices are accurate as of the publishing date but are subject to change.

Unlike other powder blushes that feel chalky, cling onto dry patches and leave behind an uneven finish, this formula is finely milled, delivering a soft-focus finish that almost mimics a cream. The texture is lightweight and velvety, which helps create that diffused, airbrushed flush without looking like one big stripe on the skin. Plus, it comes in eight gorgeous shades suitable for all skin tones.

NEW YORK, NY - MAY 5: Katie Holmes attends Carnegie Hall Concert Of The Century 2026 at Carnegie Hall on May 5, 2026 in New York. (Photo by Sean Zanni/Patrick McMullan via Getty Images)

Related: Katie Holmes Uses This Exact Cream Blush for a Fresh-Faced Glow

The blush is also incredibly buildable. Translation: You can keep the application soft and natural during the day, then bump up the drama at night with a few extra layers. It blends nicely on top of foundation without lifting or disturbing the product underneath, which is a huge win for anyone who has struggled with powdered formulas turning patchy or uneven mid-application. As for the finish, it leans radiant-matte rather than flat, giving skin that healthy, lit-from-within look that almost looks like a filter.

The formula has earned rave reviews on Amazon, too. One self-proclaimed “blush snob” noted how the texture feels “smooth, silky and buttery.”

At just $10, it delivers the performance of a luxury high-end product several times the price.

Get the Kiko Milano Smart Colour Blush for $10 at Amazon! Please note, prices are accurate as of the publishing date but are subject to change.

Demi Moore at the 97th Oscars held at the Dolby Theatre on March 2, 2025 in Hollywood, California. (Photo by Gilbert Flores/Penske Media via Getty Images)

Related: Demi Moore's Glowy Skin Secret Is a Creamy Blush Shoppers Say 'Lasts All Day'

In this article:

Close Button for "Got a Tip" Form
Got a tip for US?
We're All Ears for Celebrity Buzz!
Please enter a name.
Please enter a valid email.
Please enter a phone number.
Please enter a message.

Already have an account?