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Nicole Kidman has the kind of hair I envy. Her copper-blonde mane bounces when she turns and catches every flashbulb. At 58-years-old, the Oscar winner has become something of a quiet ambassador for what aging beautifully actually looks like, and her hair plays a starring role. Luckily, I know Kidman’s secret: Vegamour Gro Hair Serum, and it’s on sale during Amazon’s Summer Beauty Event.
The Babygirl star has long been open about how her famously voluminous hair takes work. Years of bleach, heat styling and the kind of hairline stress that comes with constant updos for red carpets can leave even the most genetically gifted strands looking tired. But her hair texture is glossier, the density along her part appears thicker and there’s a softness that suggests she’s doing something different at the scalp level, all thanks to Vegamour’s Gro Hair Serum.
Get the Vegamour Gro Hair Serum for $45 (originally $64) at Amazon! Please note, prices are accurate at the date of publication but are subject to change.
Here’s the thing about most products for thinning hair: they either sit on your scalp like a slick coating or smell like a chemistry experiment. But the GRO serum sidesteps both problems. It’s a non-oily tonic you massage into your roots, and it absorbs almost instantly, meaning you can apply it in the morning and head out the door without that wet, weighed-down feeling. One bottle is a 30-day supply, so you’re using it daily, which is exactly how scalp products are supposed to work.
Shoppers have been vocal about the results. “I have been purchasing this product for a while, it works beautifully,” one reviewer wrote. “The hair serum leaves the hair, soft and very manageable with lots of volume.” That trifecta of soft, manageable and voluminous is essentially the holy grail for anyone watching their ponytail get thinner each year. A lot of volumizing products achieve thickness by roughing up the cuticle, which is why your hair looks bigger but feels like straw. This one doesn’t make that compromise.
The application itself is refreshingly simple. Apply it to a clean scalp, work it in with your fingertips and go about your day. It dries down without leaving any residue, so your hair color stays bright and your blowout stays intact.
If your brush has been collecting more strands than you’d like, or your part has started looking wider in photos, it’s worth understanding why this little tonic keeps ending up in the routines of women who refuse to settle for thinner hair as a foregone conclusion.
Get the Vegamour Gro Hair Serum for $45 (originally $64) at Amazon! Please note, prices are accurate at the date of publication but are subject to change.
Looking for something else? Explore more celeb-loved haircare here and don’t forget to check out all of Amazon’s Daily Deals for more great finds!























