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Prime Day just kicked off, and my shopping cart is already getting dangerously full. As a shopping editor, I spend months covering sales and tracking products, so I have a pretty good idea of which deals are worth jumping on when the event finally arrives. This year, Amazon’s Trending Deals page has been my biggest source of temptation.
The sale runs from June 23 through June 26, and some of the most popular products on the site are already seeing impressive markdowns. I’ve already spotted my favorite Supergoop! Unseen Sunscreen for 35% off, a Charlotte Tilbury lip liner I swear by marked down by 30% and Levi’s 501 shorts for under $30. From beauty products I use every day to summer fashion finds I’ve been wanting to try, these are the deals I’m personally shopping before prices go back up when the four-day sale ends.
15 Trending Prime Day Deals I’m Grabbing as a Shopping Editor
Fashion
1. My Favorite: This striped maxi dress looks like something I’d pack for a coastal getaway, even if I’m just wearing it around town. It looks comfortable, flattering and far more expensive than its $33 sale price — was $47, now $33!
2. Gift-Worthy Find: Finding a gift for someone who deserves everything isn’t easy, but this Pandora bracelet feels like a safe bet. The heart clasp adds a sweet touch, and the 30% discount doesn’t hurt either — was $135, now $95!
3. Always in Style: Trends come and go, but Levi’s 501 shorts never seem to lose their appeal. I’m taking advantage of the Prime Day sale to grab a fresh pair while they’re under $30 — was $39, now $29!
4. Trendy Sneaker: Leopard print is having a major moment right now, and these Adidas sneakers feel like an easy way to wear the trend without going overboard. At 43% off, I’m seriously tempted to add them to my cart before Prime Day ends — was $65, now $37!
5. Summer Slides: I’ve been eyeing these Adidas slides for summer because they look ridiculously comfortable. At nearly 40% off, this feels like the perfect time to finally add them to my cart — was $40, now $24!
6. Color Pop: My swimwear collection could always use a little more color, and this two-piece bikini feels like the perfect way to add it. The bright trim makes it stand out without feeling over the top — was $44, now $28!
7. Jelly Trend: I was skeptical of the jelly shoe comeback at first, but these chic flip flops completely won me over. They feel like a grown-up take on the trend, and the 30% discount makes them even more tempting — was $40, now $28!
Beauty
8. My Favorite: Some beauty products come and go, but the Supergoop Unseen Sunscreen has earned a permanent spot in my daily routine. I never pass up the chance to grab another tube when it’s marked down by 35% — was $38, now $25!
9. Age-Defying: Turning 30 made me realize that prevention is a lot easier than correction. That’s why I’m snagging this Cetaphil firming cream, which combines mandelic acid and cica to help skin look smoother and more youthful — was $10, now $7!
10. Bestseller Alert: When more than 90,000 shoppers buy a beauty product in a single month, I pay attention. This Korean skincare favorite helps tackle puffiness, dark circles and wrinkles in one quick swipe — was $19, now $16!
11. Plumping Pick: Between the sun, heat and extra time outdoors, my skin can start looking a little dull by midsummer. This peptide-packed moisturizer from Paula’s Choice helps boost hydration while giving skin a plumper, bouncier appearance — was $49, now $34!
12. Holy Grail Pick: I’ve tried dozens of lip liners over the years, but I always come back to this Charlotte Tilbury favorite. Since it’s currently 30% off for Prime Day, I’m stocking up before the deal disappears — was $28, now $20!
13. Silky Hair Secret: Some beauty products rotate in and out of my routine, but this Pureology shampoo and conditioner set never does. It keeps my color-treated hair hydrated, smooth and shiny, and I’m stocking up while it’s marked down — was $76, now $53!
14. Lash Lengthening: I didn’t fully understand the tubing mascara hype until I tried this tarte one. It gives my lashes serious length and definition, and the 40% discount makes stocking up a no-brainer — was $28, now $17!
15. Scrumptious Scent: If you know Sol de Janeiro, you know the Cheirosa 62 scent has a devoted following for a reason. It’s one of my all-time favorite beauty products, and I’m never mad when I find it on sale — was $48, now $38!
