Go Behind the Scenes of Matthew McConaughey’s New Dolce & Gabbana The One Campaign

Matthew McConaughey
Matthew McConaughey stars in the new campaign for Dolce & Gabbana’s The One for Men Eau de Parfum.

The one that we want! Matthew McConaughey stars in the new campaign for Dolce & Gabbana’s The One for Men Eau de Parfum, and Us Weekly has an exclusive behind-the-scenes peek at the shoot.

The shots feature the Oscar-winning actor, 46, dressing up in his Dolce & Gabbana suit while lounging next to to three children (who, although they bear a resemblance to his three children with wife Camila Alves, are models) starring alongside him in the campaign.

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“[The shoot’s ambiance] was fearless,” McConaughey tells Us. “It was a huge crew. It was about four times the size of most of the film crews that I have worked with. It was fun. Everyone was having a good time and seemed to be happy.”

Matthew McConaughey
Matthew McConaughey behind the scenes at his Dolce & Gabbana campaign shoot.

No one more than McConaughey, who loved his little costars. “I enjoyed the stuff with the kids early in the morning,” he says. “That is a good way to start off any kind of shoot day because they just say what they are thinking.”

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McConaughey shares that The One never gets old for him. “I like the scent of the men’s cologne because it is masculine, yet it is still sophisticated. I like it because it is classic, yet it still feels young,” he explains.

Matthew McConaughey
Behind the scenes at the Dolce & Gabbana The One for Men Eau de Parfum shoot.

But when it comes to a smell that evokes memories, there’s one from his childhood that has stayed with him through the years. “Back in South Texas where we lived, there was a lot of honeysuckle,” the actor says. “That was the local vine that you grew on your fence for privacy. The smell of those when they come out in spring and then you could always pull them and you get that little drip of honey off the bottom of them.”

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