Why Beth Ditto Launched Her Own Clothing Line

Beth Ditto
Beth Ditto Dave Benett/Getty

She’s back! Beth Ditto isn’t a stranger to threading the needle … or the runway, for that matter. In 2009, the curvy-girl fashion pioneer who counts Kate Moss and Karl Lagerfeld as friends, helmed a bestselling collection with British retailer Evans. That following year, she closed a Jean Paul Gaultier show. And even though her eponymous collection hit launched earlier this spring, the 35-year-old former lead singer of indie rock band Gossip is still surprised at the reception she receives. 

“I’ve been this size my whole life," Ditto told Elle.com. “When I get invited to a fashion show, I'm still that little girl who has to get creative and make things work for my body. Like, they'll send you a T-shirt and you have to make it look front-row ready. Luckily, I've been practicing for years.”

Hopefully, those days will be a relic of the past. The designer created jumpsuits, T-shirts, dresses and more for her stylish devotees, from sizes 14 to 28. The collection, which ranges in price from $65 to $365, is available now on shop.bethditto.com.

Ditto, who is a 22, explained that her labor of love was a long time coming. “I felt like it was time to act on all these ideas that have been in my head for so long," she continued. "This is the brainchild … nothing’s going to get done unless someone does it.

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