Caitlyn Jenner’s MAC Lipstick Is Finally Here

It’s here! Caitlyn Jenner‘s MAC cosmetics lipstick, Finally Free, is now available in select stores and online today, Thursday, April 7.

The tube, which contains 66-year-old Jenner’s preferred rose hue, retails for $17. One hundred percent of the proceeds will benefit the MAC AIDS Fund Transgender Initiative, which supports transgender communities.

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Caitlyn Jenner’s Finally Free shade Courtesy MAC

When the celeb-adored beauty brand first announced the collaboration in February (complete with a glam campaign image featuring the ex-Olympian in a plunging gold dress), Jenner confessed that such a partnership seemed beyond her wildest dreams. “My ultimate fantasy — I never thought in a million years that it would ever happen — was to get involved with a makeup company,” she said. “When you’re going through all of this, that’s just, like, never going to happen, but wouldn’t it be something to be involved in a project like that? Boy, watch out what you wish for, because it came true.”

The I Am Cait star also applauded MAC for its commitment to social issues. “MAC is a global company, Jenner said. “It’s in places around the world where not just trans issues but women’s issues are a major subject that you have to talk about.”

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As for the universally flattering shade’s name, the Keeping Up With the Kardashians star shared, “I wanted a name that I use, and which represents the community. This is who I am: Finally Free.”

Will you be shopping Jenner’s MAC lipstick? Tweet with @UsWeekly using the hashtag #stylebyUs!

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