Cate Blanchett’s New Ad for Armani Fragrance, Si: Worth $10 Million?

Cate Blanchett's Armani fragrance ad
Cate Blanchett was reportedly paid $10 million to be the face of Armani's fragrance campaign for Si. 

Cate Blanchett may have some pretty strong fashion chops but so far her campaign portfolio only includes beauty — which makes sense, as she's pretty ridiculously gorgeous.

Her latest and second-ever gig is as the face of new Armani fragrance, Si, which Armani describes as his "tribute to modern femininity, an irresistible combination of grace, strength and independent spirit."

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We think it's safe to say those attributes describe Blanchett pretty accurately as well. The refreshingly simple ad sees the natural beauty in minimal hair and makeup and a basic white blouse.

Blanchett reportedly came away with quite a bit of cash for so little fuss: $10 million to be exact, according to the Telegraph.

It may pay to be beautiful, but at least Blanchett has the talent to back it up. Perhaps she’ll showcase those acting chops in a short film shot by Anne Fontaine set to roll out alongside the campaign images soon.

Si has debuted at Harrods in the UK and will hit the states early next year.


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