New Dove Campaign Challenges Women to Decide If They Are Beautiful or Average: Watch the Surprising Outcomes

Would you describe yourself as beautiful? Or just average?  

For its latest #ChooseBeautiful campaign, Dove asked women around the world just that. The beauty brand set up two entryways with navy blue signs that read “average” and “beautiful” in different languages in San Francisco, Shanghai, Delhi, London, and San Paolo. As women approached the buildings, they had to choose between the options — and the results will surprise you. 

“It was my choice and now I will question myself for the next few weeks or maybe months,” one woman said in the video, released on Tuesday, April 7. One by one, we see women pass over the “beautiful” doorway, instead opting for the “average” route. 

Dove Campaign Video - Beautiful or Average
Dove inspires women to #ChooseBeautiful in a new ad campaign.

“I went through the average door,” another said. “I didn’t even hesitate.”

The women in the video were not alone in their decisions: a staggering 96 percent of women chose”average” according to a new Dove survey.

“Dove Choose Beautiful urges women to embrace this personal choice,”  said Jennifer Bremner, Director of Marketing for Dove, in a statement. “Because when we do, it unlocks happiness and confidence that impacts women’s self-esteem.”  

Are you surprised by the results from Dove’s Choose Beautiful campaign? Tweet @UsWeekly using the hashtag #stylebyUs!

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