Giuliana Rancic Trades Blonde Hair for Red Right Before the 2015 Oscars: See Her Bold New Color

Giuliana Rancic is #TeamFiery!

On Thursday, Feb. 19, days before she assumes her annual red carpet hosting duties for the 2015 Academy Awards, the E! Fashion Police star made a dramatic hair color makeover. 

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“Bye-bye, blonde hair! Watch how I #DIYed my hair (and my #OMG moment)” Rancic, 40, captioned a video via Instagram. 

Giuliana Rancic - Golden Globes
Bye-bye, blonde! Giuliana Rancic sported the hair color last month at the 2015 Golden Globe Awards on Jan. 11. Kevork Djansezian/NBC/NBC via Getty Images

The E! News correspondent used the Vidal Sassoon Salonist home coloring kit that treats the roots and then the lengths of the hair separately, a special order for Rancic who had blonde hair with darker roots. 

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“Honestly at first, I was a bit nervous since I have colored my hair at-home in the past, but color kits would leave me with dull, flat hair color,” Rancic tells Us Weekly. “[The Salonist kit is] similar to how you don’t use the same moisturizer for your face and body. The same thinking applies to hair since your roots and lengths need different amounts of dye.”

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But the process was a success, and afterward the mom of one took a selfie to show off her new look. “Closer look at my new hair color! For those asking, I used @vidalsassoonproseries #Salonist in Medium Gold Brown (at home kit!) Watch the transformation on #Salonist #ad #hairchange” she captioned the photo via Instagram. 

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