Gwyneth Paltrow’s Goop Releases $1,700 Hip-Hop-Inspired Clutches: All the Details on the Luxe Purses

Gwyneth Paltrow
Gwyneth Paltrow's Goop is set to release a line of Edie Parker clutches personalized with the names of the actress' favorite rappers, including Jay Z; get the details and see the photos Courtesy Goop; Inset: Layne Murdoch Jr./Getty Images

Her purse? Flawless!

Gwyneth Paltrow's Goop is well-known for its ultra-luxe collaborations (hello, $200 canvas tote!), but the latest is truly music to our ears. The lifestyle site is teaming up with Edie Parker on a capsule collection of its celeb-loved clutches personalized with the names of the actress' favorite rappers, including Jay Z's "Hov."

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Surprising? Not one bit. Paltrow, 42, has long counted the "99 Problems" rapper and his wife, Beyonce, among her best friends. (She even attended their hush-hush 2008 nuptials.) The Oscar-winning beauty has also interviewed Jay Z for Goop, asking him what it's like to be "the coolest man on Earth."

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But he's not the only larger-than-life hip-hop star being honored with one of Parker's statement-making, pearlescent box clutches. On the opposite side of the licorice "Hova" clutch reads "Shady" for Eminem. There's also a bright blue clutch, which features "Pac" on one side (for Tupac Shakur) and "Biggie" on the other (for The Notorious B.I.G., of course).

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According to Edie Parker's founder, Brett Heyman, she'd have no problem choosing which clutch to carry. "Definitely the Hov and Pac," she exclusively told Us Weekly. "I'm an East Coast-West Coast kind of girl."

She added that collaborating with Paltrow on the capsule was a no-brainer. "Gwyneth is the epitome of classic and cool," Heyman said. "She's smart, funny, and a true female entrepreneur. Also she's the most stylish woman ever."

Each of the two purses retail for $1,695. They're available now (with an 8-week lead time) on

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