Plenty of bang for your buck! Kat Von D’s latest set of liquid lipsticks costs a whopping $240, but the makeup brand ensures that it’s worth every penny.
Kat Von D Beauty, the eponymous line owned by the famed tattoo artist, revealed the Everlasting Obsession clutch in a Sunday, September 4, Instagram post. “LOOK WHAT WE HAVE HERE! 😱 You asked for it, you got it! 💜 ,” the brand shared on its account, along with a video clip that showed the unboxing of the coveted product. “Inside this 13.5 inch Everlasting Clutch, you’ll find: •13 FULL SIZE •TWO NEW FULL SIZE shades! 😱 {Devils and Lovecraft} This will only be available online {and yes, it’s limited edition!}.”
Though the collection won’t be available until Tuesday, September 20, and will only be sold on sephora.com, that hasn’t stopped beauty aficionados from expressing their excitement. “Oh dear lord, take all my money,” @katloubee wrote. “I will sell my soul for this,” @citwica promised.
Earlier this summer, Kat Von D Beauty teased the clutch in another Instagram post. Kristin Walcott, the senior vice president for the cosmetics line, held it in her manicured hands … but refused to open it up. “I have my most favorite product ever,” she said after the camerawoman asked about its contents. “I cannot tell you, it’s a secret!”
The Everlasting Obsession clutch is yet another buzzworthy addition to the brand, which launched in 2008. In August, Kat Von D Beauty gave a sneak peek of the Too Faced x Kat Von D heart-shape eye shadow palette chock-full of shimmery shades, set to launch exclusively at Sephora on December 26.
