A darling look, indeed! Jessica Alba‘s newest Honest Beauty lip shade is featured in this dreamy campaign, and Us Weekly has the exclusive behind-the-scenes look at the shoot.
The spring 2016 campaign features Alba, 34, who cofounded the Honest Company, working tight voluminous curls accented by peonies. Statement-blue eye makeup and flushed, bronzed skin give Alba a healthy glow, while the glossy bubblegum lip is achieved with the just-launched Truly Kissable Lip Crayon Demi-Matte in Peony Kiss ($18, honestbeauty.com).
The stunning image was shot by Hanna Hillier. Alba told Us that she “loved how sophisticated and strong she makes women look. She was a dream to work with and I’m proud to support an up-and-coming female photographer.”
Honest Beauty is also launching the #currentmood campaign, encouraging women to show off just that on social media using the hashtag and #honestbeauty.
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