Go Behind the Scenes of Jessica Alba’s New Honest Beauty Campaign!

A darling look, indeed! Jessica Alba's newest Honest Beauty lip shade is featured in this dreamy campaign, and Us Weekly has the exclusive behind-the-scenes look at the shoot.

The spring 2016 campaign features Alba, 34, who cofounded the Honest Company, working tight voluminous curls accented by peonies. Statement-blue eye makeup and flushed, bronzed skin give Alba a healthy glow, while the glossy bubblegum lip is achieved with the just-launched Truly Kissable Lip Crayon Demi-Matte in Peony Kiss ($18, honestbeauty.com).

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Jessica Alba
Alba in Honest Beauty's spring 2016 campaign. Hanna Hillier

The stunning image was shot by Hanna Hillier. Alba told Us that she “loved how sophisticated and strong she makes women look. She was a dream to work with and I'm proud to support an up-and-coming female photographer."

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Truly Kissable Lip Crayon Demi-Matte in Peony Kiss. Courtesy Photo

Honest Beauty is also launching the #currentmood campaign, encouraging women to show off just that on social media using the hashtag and #honestbeauty.

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