PIC: Kim Kardashian Bashed by PETA for Wearing Fur on Scathing New Billboard

 Courtesy of PETA

Is Kim Kardashian fur real?

The divorcee-to-be, 31, is the latest celeb target of PETA (People for the Ethical Treatment of Animals), who have dedicated a holiday-season billboard in Los Angeles urging the reality star to rethink one of her luxe fashion choices.

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On the billboard, going up in early December at the corner of Beverly Boulevard and Sweetzer Avenue, a fur-clad Kardashian sits opposite an adorable, sad shot of baby foxes. "Kim: These Babies Miss Their Mother," reads the provocative sign. "Is She on Your Back?"

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"Kim knows that animals on fur farms are beaten, electrocuted, and often skinned alive. We've explained it to her, and she's watched a video exposé that was filmed inside fur farms," says PETA Senior Vice President Lisa Lange of the E! star, who has been laying relatively low since filing for divorce from Kris Humphries on Halloween.

"When Kim is ready to put an end to her relationship with fur, PETA will be happy to take her discards and donate them to the homeless," Lang adds.

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While Kim was named PETA's "Worst Dress Celebrity" of 2010, her sister Khloe, 27, swore off animal pelts and even appeared in the buff for an "I'd Rather go Naked Than Wear Fur" campaign ad.

"PETA hopes that the prominent billboard will finally be enough to convince Kim…to divorce herself from fur and say "I do" to a more compassionate wardrobe," they add.

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