Watch that steam rise!
Kim Kardashian and Kanye West are proud soldiers in the #BalmainArmy—they have front row seats at the house's shows, matching blazers by the brand, and even a mini Balmain jacket for their daughter, North. So it comes as no surprise that the couple was named the new face of Balmain.
And their campaign is a sexy one! In one photo, Kardashian, 34, and West, 37, are both clad in classic Balmain pieces—a peekaboo basket-weave dress for the lady and a blazer for the gentleman. But it's the pair's pose that heats things up: The Dash empress is leaning into her husband, forcefully grabbing his face and neck to go in for a passionate kiss.
In a second shot, Kardashian flaunts her impressive cleavage in the French fashion house's jacket while seductively sprawling out over a sports car. She's gripping onto West's arm, who stands nearby, working his best GQ gaze for the camera.
The intimate shots launch Balmain's "Army of Lovers" campaign, as coined by designer and close Kimye pal, Olivier Rousteing, and announced on his Instagram page. "I wanted to capture a moment of love. Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign," Rousteing shared in a statement. "Together, they represent love, beauty and diversity. They are the new modernity."
While the mom to North West, 18 months, simply captioned her release of the almost-smooch with the brand's name and a flurry of exclamation points, her sister, Khloe Kardashian, could not help herself from gushing over the sexy snap. "Shut it down!!!!!! Yaaassssss!!! I am so in love with this picture!!! KiKi+Yeezy= [heart emoji] #Balmain @olivier_rousteing @kimkardashian," she proudly wrote.
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