Love or hate Kim Kardashian's new platinum hue, she did have a method to the madness!
In a move that shocked the Internet, Kardashian, 34, debuted her white-blonde hair color en route to the Balmain fashion show in Paris on Thursday, March 5. But while the beauty move may come as a surprise to some, Us Weekly exclusively learned from her colorist, Lorri Goddard, that it was just the right time for a "color adventure."
"It's a really fun adventure for her!" the co-owner of Goddard + Bragg, in West Hollywood, told Us Weekly. "It's something she's said outright that she's been thinking about for a while, but the time just hasn't been right."
What changed? According to Goddard, who also works with Reese Witherspoon and Jennifer Lawrence, it's all about Mrs. Kanye West's freshly cropped haircut. "Now that Gregory [Russell] did that great bob for her, which is such a fresh, cool look, it was the perfect time for her to go on a color adventure. To just have fun with it!" she said.
Speaking of the fabulous bob, Russell told Us that he gave it a trim on Tuesday night, at Kardashian's home. "The timing was perfect to do [the whole makeover] right before Paris Fashion Week," he said. "I kept the bob the same length, maybe slightly shorter. But because she was lightening it, I trimmed the ends to straighten it out."
While the color chameleon has tried many shades, from an almost-black color to a honey blonde hue and everything in between, Goddard said that North West's mom embodies platinum because "[it's] a really glamorous, rebellious, sexy, and chic color. And as you can see, she wears it very well."
Before Goddard began the nearly four-hour process on Kardashian's hair, she discussed the inspiration: old Hollywood. "The shade is an amazing medley of different platinum hues—a customized blonde-on-blonde journey—so it feels very fresh while still being a nod to that 'Hollywood glamour platinum,'" the colorist explained to Us.
"[I think the color] really brings out her beautiful eyes and gorgeous, flawless skin," Goddard went on.
One thing Kardashian didn't dye: her bold, brunette brows. "Isn't that just amazing?" Goddard said. "We loved that. The evening was such a special, really creative one for the whole team."
While Goddard wouldn't dish on Kardashian's exact reaction to seeing the full effect for the first time, she is hopeful that the Armenian beauty was pleased: "I think by her posting it on Instagram and thanking everyone on the team, I think she was very thrilled."