Kylie Jenner Is Forced to Use Ancient Technology in Latest Puma Campaign

Hello from the other side! Kylie Jenner is hardly ever without her iPhone. She's constantly updating her millions of followers on Snapchat, Instagram and Twitter. But in her latest campaign for Puma, she's forced to use absolutely ancient technology.

Prowling around a grungy urban area in her first-ever video for the activewear brand, the Keeping Up With the Kardashians star, 18, demonstrates that she's a master of all communication devices — even if they're virtually extinct. Jenner clad in a sports bra and gray joggers, first checks a pager, which fizzled out before Jenner was born in 1997. She then manages to find the impossible: a pay phone that actually works.

Aside from her '90s-era outfit, Jenner, who signed a seven-figure contract with Puma in February (much to the chagrin of Kanye West), also dons the short black wig she debuted via Snapchat one week prior. The Kendall + Kylie designer captioned a video with her stylist snipping the strands with the words, "bye hair." She followed that up with about nine more short clips that documented the perfectly angled cut. 

On July 18, Jenner confirmed that the angular chop was faux with an Instagram post: "Look at how long my natural hair is getting 😍 thanks to my @sugarbearhair vitamins 🐻 (yes people the bob was a wig ;))," she captioned a shot of her just-above-chest-length locks. "They taste delicious and have become a daily part of my hair care routine! 💗 I love these little blue Bears !"

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