Kylie Jenner is sharing a closer look at the dazzling $50 million fantasy bra she rocked for her Victoria’s Secret Fashion Show runway debut.
Jenner, 29, took to her Instagram Story on Sunday, October 18, to share a close-up shot of her bra, which featured 4,410 natural diamonds and a 75.74-carat radiant-cut Fancy Vivid yellow diamond, according to Vogue.
The four-pound piece took 15 craftspeople over 1,000 hours to build and was the centerpiece of Jenner’s look, which included a gauzy mini skirt, clear heels and white feathered wings.
“BEST DAY EVER,” she wrote over the image.
Kylie walking the runway on Sunday came as a surprise to viewers and audience members alike — except for mom Kris Jenner and boyfriend Timothée Chalamet, who sat front-row at the event and cheered when the mom of 2 was unveiled as the model wearing this year’s fantasy bra.
“Kylie really extends beyond fashion, beyond culture, beyond TV, beyond one singular thing,” Victoria’s Secret chief creative officer Adam Selman told Vogue in an interview published on Sunday. “That’s the exact same thing that we do. Like, the show is so big, it’s true entertainment, and I think that she is a great catalyst for that.”
“She’s really created her own culture,” he continued. “How many people can say that?”
Kylie is the first-ever non-Victoria’s Secret Angel to model the lingerie brand’s iconic Fantasy Bra, with previous models including Gisele Bündchen, Heidi Klum, Tyra Banks, Adriana Lima, Alessandra Ambrosio and Candice Swanepoel. For this year’s fashion show, Selman explained that the creative team brainstormed about Kylie’s involvement.
“I think it’s an interesting pairing that we’re giving the fans: we’re giving them what they want with this amazing Fantasy Bra, and we’re going to put it on an unexpected talent who has a massive following and massive cultural impact,” he explained.
Selman added, “I think it’s fun. I think it’s really joyful, and I think it’s fun to celebrate in a different way that people aren’t going to expect.”
The iconic Fantasy Bra, ultimately, was “almost museum quality,” according to Selman. For designer Jacob Arabo, the “biggest challenge” was ensuring that the bra was “comfortable to wear while keeping true to the design.”
“Remember, this bra is made entirely of gold and diamonds — there is no fabric,” Arabo told Vogue. “So getting the right fit and making sure it could move naturally with the body was not easy.”
“Even with exact measurements, what looks good on paper doesn’t always work the same way on the body,” Arabo continued. “Every curve, every diamond, and every piece of gold had to be carefully placed so the bra would be both beautiful and comfortable.”
