Olivia Palermo, the fashion designer?
That could be the case, based on the City alum's recent registration for a trademark for her name.
Fashionista.com reported Monday that the 26-year-old star has registered her moniker for several goods and services including pet accessories, handbags, travel items and other small accessories.
Palermo is no stranger to the fashion industry. Besides being one of New York and Paris Fashion Week's resident front row guests and holding a post as one of Piperlime's celebrity editors, the fashion-forward knows a thing or two about curating the perfect collection.
Another celeb whose name has recently been prepped for branding opportunities? Beyonce and Jay-Z's newborn daughter, Blue Ivy!
A month after the famous tot was born, her star parents filed an application with the U.S. Patent and Trademark Office to protect their daughter's name. Based on the app, the music superstars intend to use Blue Ivy as a potential brand name for a line of baby products, including carriages, diaper bags and baby cosmetics.
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