Pat McGrath Launches Intensely Pigmented Gold Makeup Collection: How to Take the Runway Look to Real Life

A model walks the runway at the Prada Spring Summer 2016 fashion show
A model at the Prada spring summer 2016 show wearing gold lips. Catwalking/Getty Images

Calling all gold lovers! Get ready for a brand-new makeup product that will add a whole new shine to your makeup routine — if you're one of the lucky ones to get your hands on it. 

Pat McGrath, celebrity makeup artist and the visionary behind the runway looks for Prada, Lanvin, Valentino, and Stella McCartney, is finally creating her own beauty company, Pat McGrath Labs. And the first product will be available at noon on Oct. 29 — in limited quantity — in the 14 karat color called "Gold 001.”  Gold Kit products

McGrath showed a similar look during this past Paris Fashion Week at the Prada runway show in September. Models wore the shade on their lips (pictured above) as they walked in the spring summer 2016 designs.Gold Kit packaging

The hue is inspiring on the runway, but you can actually wear it in real life (really!). "It's all of the things that I love in color — all combined in one. For me, this pigment has no limits," McGrath, the global creative design director of Cover Girl, tells Us Weekly.

Thanks to its blend ability, Gold 001 can work on the most metallic-shy looks to over-the-top Goldfinger-inspied ones. "You can use it in so many different ways — mix it with the mixing medium — water, eye primer — place it on your eyes, lips, cheeks, wherever you like,” she says. "It has no rules!"

Will you buy the intense color? Tweet with @UsWeekly using the hashtag #stylebyUs!

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