Rooney Mara, of The Girl With the Dragon Tattoo, Lands Calvin Klein’s New Fragrance Campaign

Rooney Mara, at the 66th Cannes Film Festival on May 16, 2013, is the new face of Calvin Klein Downtown. Pascal Le Segretain/Getty Images

Rooney Mara is the star of Calvin Klein's latest campaign for its new fragrance, Downtown, WWD reports. This marks the first major campaign for the dark-haired actress known for her role in The Girl with the Dragon Tattoo.

Mara will be featured in both the print advertisements, shot by Jean-Baptiste Mondino, and television commercials, filmed by director David Fincher of The Girl with the Dragon Tattoo and The Social Network.

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Of the campaign, Mara told WWD, "I am very excited to be included in the group of amazing women that have been featured in the iconic advertising campaigns for Calvin Klein fragrances."

Rooney Mara Calvin Klein
Rooney Mara will be featured in the worldwide advertising campaign for DOWNTOWN Calvin Klein

The 28-year-old actress added, "It's an honor to be part of a brand with such a legacy of breakthrough advertising. The Downtown fragrance holds true to the chic, confident and simple feeling of the Calvin brand. The effortless and timeless appeal of the Calvin Klein Collection and the Downtown scent made this a natural partnership."

Inspired by New York City's downtown hotspots, the fragrance is a combination of citrus and musk scents and will be available in four sizes: a roller ball ($19), 1 oz. ($45), 1.7 oz. ($65), and 3 oz. ($80). Downtown hits counters in July.


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