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Trendsetter! Pretty much everyone was obsessed with the swimsuits Taylor Swift and squad members Gigi Hadid and Cara Delevingne wore on July 4. So much so that according to e-commerce site Lyst, searches for the brand behind them went up 365 percent the following day.
The swimsuits in question are Solid & Striped’s the Anne-Marie in Americana Stripe ($168, solidandstriped.com), a one-piece with a flattering low back, and Delevingne’s bikini version with the same pattern, the Jane Top and Bottom (both $88, solidandstriped.com).
“We’ve long noticed that holiday-themed fashion has a big uptick in searches and sales typically two weeks prior to the holiday,” a statement from Lyst reads. “One thing we normally don’t notice is sales continuing after the holiday. That’s been an exception for the Solid & Striped suits worn by Hadid, Swift and Delevingne.”
In total, the brand’s Fourth of July–appropriate suits had 43,000 views in the 24 hours after the bash. And that number is expected to go up, now that the squad has ‘grammed more candids. “We’re likely to see that number climb throughout the week — it only took [Swift] 35 minutes to get over 500,000 likes [on Instagram],” the statement continued.
Solid & Striped was already benefiting from a previous surge in searches, thanks to its celeb following. (Beyoncé also wore a red striped one-piece on the cover of Beats magazine, and Swift donned a pale pink bikini from Solid & Striped during her romantic getaway with ex Calvin Harris in March.) “Founded in 2012, Solid & Striped has blown up this year with more than a 128 percent increase in sales on Lyst from last swim season,” Lyst explained.
What do you think of Solid & Striped’s July 4th suits?
