Kathie Lee Gifford and Hoda Kotb put their natural faces forward Thursday morning on NBC's Today show.
"I feel vulnerable… now that I see our monitor, I know why," joked Gifford, 56, while sipping a Bloody Mary ("We need something to get through this!" she said) in front of a sign that read "Today's No Makeup Zone."
"Here I am, bare and unafraid," Gifford added. "We came into this world bare naked and that's the way we're going to go out."
Gifford and Kotb, 45, decided to ditch their makeup after Rosie O'Donnell questioned Gifford on her Sirius radio show last month about having plastic surgery. Said Gifford, "Look for scars anywhere. If you find them, I'll own up to them."
A makeup-free O'Donnell — who will return to daytime TV in fall 2011 — Skyped in to the Today show Thursday to apologize to Gifford.
"I'm sorry I hurt your feelings," said O'Donnell, who also didn't brush her hair or teeth. "I thought you looked good. I just thought you looked different."
Today's Meredith Vieira, Ann Curry and Natalie Morales also showed off their bare faces.
"[Most days] I wear enough makeup to frost a cake," Curry quipped.
Tell Us: Which Today show host looks the best without makeup?
Sign up now for the Us Weekly newsletter to get breaking celebrity news, hot pics and more delivered straight to your inbox!