Make a Splash in These Shark Week 2016 Sunglasses

Discovery Channel

Update: Due to overwhelming demand, the Shark Week Premiums Sunglasses have sold out. You can still shop plenty of other Shark Week-themed merchandise, including editors’ picks below, on!

Lookin’ sharp! From Sunday, June 26, to Sunday, July 3, faithful fans and new viewers will sink their teeth into the shows, movies and documentaries during the Discovery Channel’s popular Shark Week 2016. Want to celebrate in style? Read on to find out how!

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Knockaround’s Shark Week 2016 Premiums Sunglasses are printed with — you guessed it — graphics of sharks, specifically the Great White. The mirrored lenses that cost just $30 resemble the ocean, and the inside right arm bears Shark Week branding. When you’re not making waves while wearing them, you can store your shades in a custom protective pouch. They already sold out on, but snap them up on

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The sunglasses look cool but also serve an important purpose: $5 from each pair sold will be donated to Oceana, a nonprofit that works to preserve and protect the ocean.

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Other Shark Week merchandise, available on, includes a foam fin hat ($9), a belt buckle ($20) and an abundance of $27 printed T-shirts. One is emblazoned with an inspirational message: Live Every Week Like It’s Shark Week. And the Union Suit, a onesie with a hood for $40 that mimics a shark’s open mouth, will be the talk of every sleepover this summer.

The Discovery Channel, which began airing Shark Week in 1988, reeled in 2.503 million viewers during last year’s block of programming, according to Deadline. This year’s celebrity cameos includes Game of Thrones’ Lena Headey, who’ll narrate the documentary Air Jaws: Night Stalker on Tuesday, June 28. Inglourious Basterds codirector Eli Roth also returns to host Shark After Dark, a late talk show that airs from June 26 to June 29.

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