Stylist: Why Drew Barrymore Dyed Her Hair Red

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 Jeffrey Mayer/WireImage.com; Steve Granitz/WireImage.com

Better off red? Drew Barrymore rocked a fiery new hue at a book party in L.A. on Wednesday night.

The star, 36, joined Hilary Duff, Fergie, and Channing Tatum to celebrate the launch of celeb nutritionist Kimberly Snyder's The Beauty Detox Solution.

PHOTOS: The best celeb hairstyles go head-to-head

Barrymore is a chameleon when it comes to changing up her hair color, rocking everything from platinum blonde to her most recent extreme ombre look. So why go red?

"Drew just felt like trying out red, and it looks great on her — she loves it!" Tracey Cunningham, Redken Creative Consultant for Color tells UsMagazine.com.

Could her sexy auburn locks have something to do with her hot romance? The star and her new beau Will Kopelman, 33, art consultant and the son of former Chanel CEO Arie Kopelman, have been spending a lot of time together.

Will is "a socialite type and a playboy," an insider tells Us.

Barrymore isn't the only star to make a red-hot hair statement this month. Just last week Whitney Port debuted a new reddish color at SVEDKA's Night of a Billion Reality Stars party in L.A.

Tell Us: What do you think about Drew's red hair?

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