Sydney Sweeney is American Eagle’s It Girl.
Sweeney, 28, starred in another ad for the brand while promoting their low-rise collection on Wednesday, July 22. In one shot, she crouched on the floor while rocking a pair of baggy jeans. She let an embroidered denim jacket slip off her shoulder and cascade down her arm. Sweeney completed her look by going bare-faced and donning soft makeup.
Her glam featured a touch of mascara and eyeshadow, blushed cheeks and pink lips. Sweeney’s blonde hair was parted down the side and styled in voluminous curls.
In another shot, the Euphoria star flashed her underwear while rocking a pair of army green camo pants. She styled the cargo look with a white baby tee, which hugged her in all the right spots. Sweeney looked over her shoulder and gave the camera a dramatic gaze.
Sweeney also looked her best in an oversized white tee, which she wore with the sleeves rolled up. She beamed for the camera while showing off a pair of the brand’s dark-wash denim pants.
She also shook her curls around while wearing a plunging scoop neck tank top and dark jeans. She snatched her waist by tying a denim shirt around her hips.
This isn’t the first time Sweeney has posed for American Eagle. Her first campaign in July 2025 sparked backlash for the double entendre, “Sydney Sweeney Has Great Jeans.”
The statement was quickly debated about beauty standards for the play on “genes.” American Eagle responded to the backlash the following month, writing via Instagram, “‘Sydney Sweeney Has Great Jeans’ is and always was about the jeans. Her jeans. Her story. We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.”
At the time, a source exclusively told Us that Sweeney thought the “whole thing [was] blown out of proportion.”
