It’s finally here! After announcing in July 2015 that she would be making an exclusive-to-China clothing collection, Taylor Swift debuted the line at Hong Kong Fashion Week, which kicked off on Monday, January 18.
The capsule, in collaboration with Nashville-based company Heritage66, features Swiftian staples, like beatnik stripes, high-waisted skirts and crop tops. Most of the pieces also bear the “Shake It Off” singer’s name in creative ways. Swift herself, 26, modeled a dress from the line in November. Her version featured the letters of her name in block font, jumbled up, with a black button-down skirt and sweatshirt sleeves tied around her waist. Scroll through to see the styles!
Though Swift has sported the clothing in the U.S., it’s not for sale domestically and items are only being sold in China via online platforms Tmall and Jd.com, according to Women’s Wear Daily.
Prices for the collection range from roughly $33 (214.50 Chinese Yuan) for Swift’s jumbled dress to around $45 for a sweatshirt-material “Shake It Off” dress (294 Chinese Yuan).
According to the Wall Street Journal, The Giver actress’ decision to expand her empire came as a response to the counterfeiting problem in China — an issue that directly affected the singer, as unauthorized merchandise was being sold (including guitars featuring her “signature”).
What do you think of Taylor’s first foray into fashion?
