The Weeknd Partners With H&M For New Spring Line

Something to sing about! The Weeknd is topping the charts and now he’s getting involved in the world of fashion thanks to a new collaboration with H&M. The Swedish retailer teased its March 2 release with new pictures of The Weeknd modeling the menswear collection on Monday, February 27.

The Weeknd
The Weeknd H&M

“Spring Icons Selected by The Weeknd,” which debuts online and in stores March 2, blends utility and street wear silhouettes, according to H&M. “I love the mix of urban pieces like bombers and hoodies with tailored shirts and blazers,” the Canada native, born Abel Tesfaye, said in an H&M statement. “Every piece is both effortless and fresh, which is just how menswear should be.”

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The Starboy singer revealed the streets of Los Angeles inspired the 25-piece collection. “I want to express myself through what surrounds me,” he said in the Thursday, February 2 teaser video above. “This city is one hell of a full tank. The sun, the sunsets, the pools, the night, these people, ocean, basements.”

The Weeknd
The Weeknd H&M

The collaboration certainly aligns with The Weeknd’s polished, yet casual, personal uniform too. The 26-year-old, who is currently on the European leg of his Starboy tour, is typically spotted wearing a version of a jacket (leather, bomber, denim – you name it!) and jeans. Last night, his outerwear of choice was a camel coat leaving La Reserve hotel in Paris with new girlfriend Selena Gomez, who has been by his side ahead of his February 28 Accorhotels Arena concert.

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Unsurprisingly, the Weeknd told Billboard on Thursday, February 2 that the primary piece in the collection is a bomber jacket, which for his generation is “is like a replacement for the suit jacket,” he told the music magazine. “It’s a piece that men wear every day, and it’s something that I would wear for any occasion, whether it’s on the street or going to an awards ceremony. For me, bomber jackets are smart, but they are also street and have a lot of attitude.”

The affordable line, which will include jackets, blazers and hoodies will vary in price from $14.99 to $79.99, according to Women’s Wear Daily.

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