H&M, the fast fashion mega chain, has enlisted French actress/singer/deity Vanessa Paradis to model its latest Conscious collection. Paradis, a big vintage shopper herself, seems like the perfect ambassador for the allegedly more eco-friendly line made entirely of sustainable materials.
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“I try my best to shop consciously, and vintage is very much part of my wardrobe,” Johnny Depp‘s baby mama said in a press release. “I love the style and it works in an eco-friendly way because I like to use and reuse old clothes.”
We can’t disagree—the collection, which H&M describes as being “full of optimism,” is exactly what we want to be wearing come springtime: Soft florals and tropical prints, statement embellishments, romantic silhouettes, and sporty shapes–as well as accessories and offerings for the deserving men and kiddies in your life.
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In an effort to secure its stake as a sustainable corporation, H&M has also released new details on its upcoming clothing exchange initiative–launching on March 25 alongside the new collection. Customers will receive H&M vouchers (for 15% off, as previously reported) for each bag of clothing donated, up to two bags a day—at participating stores. Now that’s the kind of sustainable fashion we can really get behind.
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