Victoria Beckham Announces Target Collaboration (Complete With Kids’ Clothes!)

 

Better than being gifted a little Gucci dress! Target just announced that its latest designer collaboration is with none other than Victoria Beckham.

The British designer, 42, is working with everyone's favorite chain on a limited-edition collection of more than 200 hundred items for both women and children inspired by her Victoria, Victoria Beckham line. According to Target, the standout styles will include "playful" dresses, rompers, tops and bottoms for women (sizes XS to 3X) with matching styles for the youngsters (sizes NB to XL). The collection will range in price from $6 to $70, with most pieces less than $40.

"For a while now, I have been thinking how great it would be to work on clothes for a customer that either doesn’t want to pay or can’t pay designer prices," Beckham, who shares four children with husband David Beckham, told Target's blog, A Bullseye View. "I loved the idea of opening the brand up to a wider audience and being able to share my vision with a broader customer base. So when Target — a company based on accessibility and inclusiveness — proposed a collaboration which combined all of these things, it was an easy decision to make."

The former Spice Girl also spoke to getting into the kids' clothing realm. "[It's] something I’ve wanted to do for a long time, so I was incredibly excited to be able to incorporate childrenswear into this collection," she said. "When working on it, I really felt I could tell a story and have fun with it—and I think the clothes reflect just how much fun I had designing them! Being a mother has helped me understand what's important when it comes to the category. I have had years of learning that function is often just as important as form, and that children need to be able to feel comfortable and free in what they wear. For me it was really all about finding a balance between the fun elements and the real-life functionality of a garment."

The only sad news is that you'll have to wait to get it! The Victoria Beckham X Target collection will only hit stores and online on April 9, 2017. (Select pieces will also be available for global shoppers on VictoriaBeckham.com.) In the meantime, VB lovers can shop her Estée Lauder makeup collection in stores — it's already sold out online!

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