Victoria’s Secret Will No Longer Sell Its Beloved Bikinis: Report

Say it isn't so!

Despite boasting a line of universally adored bikinis — and even airing two TV specials about the creation of the annual swimsuit catalogue — Victoria's Secret will reportedly no longer sell swimsuits after this year.

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The revelation comes just weeks after the brand's announcement that it would be cutting 200 jobs and eliminating "certain merchandise categories." While there was no specification of which categories at the time, a follow-up from Citigroup revealed that Victoria's Secret would stop selling swimwear after 2016.

Instead, BuzzFeed News claims that the brand will dedicate its efforts — and space in its stores — to an expanded activewear collection. VS and its sister line, PINK, currently sell yoga pants, sports bras, hoodies and more.

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"Unfortunately, I don’t have any information to share at this time, but the brand will address this within the next month," a source tells Us Weekly.

Last year, L Brands, Victoria's Secret's parent company, said that swimwear brought in about $500 million for the company, or about 6.5 percent of total sales.

Will you be sad to see VS's bikinis go? Tweet with @UsWeekly using the hashtag #stylebyUs!

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