Here comes the bridesmaid…again, and again, and again! Name of Love, a brand-new website, is creating dresses that are wearable long after the blushing bride says “I do.”
Two best friends, Merrill Moskal and Simona Popvassilev, wanted to “bring more beauty to the bridesmaid experience” per a release. Their solution: 14 customizable dresses in eight colors, three fabrics and a variety of silhouettes, including floor-skimming gowns and A-line minidresses, from $198 to $248.
“We found that the bride was incredibly stressed trying to dress all of us. It was a time-consuming and disjointed process. There wasn’t a lot out there [for bridesmaids],” Moskal, a graphic designer, told WWD in a Thursday, August 11, post. “There should be a platform that allows you and your friends to get together and choose a color and style or many colors and styles that fit everyone’s body type and personality, without investing a lot of money in something that you will never wear again.”
Moskal and Popvassilev also kept every real estate agents’ mantra in mind: location, location, location. “Not everyone lives in the same city, and I think this is the easy solution versus the more traditional, dated experience of going to a bridal salon with your girlfriends. That’s not always possible when one person lives in Texas, the other in New York, and so on.” So the bride is able to create a digital showroom for her girlfriends to shop from a curated selection of her favorites.
“The bride shouldn’t have to feel stressed out trying to dress six of her friends, and bridesmaids shouldn’t have to not feel like themselves on their best friend’s big day,” Moskal said. “You wouldn’t have to travel too far to find a bridesmaid horror story. We’re trying to fix that problem — to help a sister out.”