Even Jessica Alba makes the occasional fashion misstep. “There are photos of me in really low-waist jeans where my butt crack is hanging out,” the Honest Company cofounder, 35, admits to Us Weekly. “I look back at that and I’m just like, No, that’s unnecessary!” Since then, the self-professed “denim junkie” has mastered choosing and styling jeans: “I’m a Cali girl. We live in our denim!”
She recently used her style savvy to design an 18-piece collection for DL1961 (out Friday, July 15). The line, which uses environmentally friendly materials, “is about embracing girls with curves who aren’t stick thin,” Alba says. Scroll down to see the denim rules that the entrepreneur shared with Us.