Kendall Jenner may be best known for her work in front of the camera as a model, but the Keeping Up With the Kardashian’s star just teamed up with Adidas to art direct the athleticwear brand’s new campaign. Jenner, who is a brand ambassador, worked with the creative team on the multi-media visuals surrounding the Olivia Oblanc-designed Adidas Originals collection.
The Jenner-Oblanc combo (the buzzy streetwear designer is a recent Parson’s grad) was meant to inject a youthful spirit to the nearly 70-year-old brand. Oblanc went back in the archives to draw inspiration from the ’70s and ’90s for her modern line of gender-fluid tops, jackets and pants in primary colors, and she worked with the Jenner to recruit an inclusive group of models and filmmakers (three short videos were created for the campaign) to bring the designs to life.
The duo creative directed the Adidas Originals presentation that took place in London on Thursday, November 15, and the model told Vogue that Oblanc’s collection really resonated with her because they “have very similar taste and like a lot of the same directors and musicians.”
Keep scrolling for a look at the London presentation and some of the coolest clothes from the Adidas Originals by Olivia Oblanc collection!